The Harvest Table, a family-run South African wellness company, has announced plans to enter the U.S. market, introducing its clean-label, whole-food nutrition products to American consumers. Founded by Catherine Clark and rooted in a mission to support everyday wellbeing through nutrient-dense nutrition, The Harvest Table has built a strong following in South Africa by producing supplements made without added fillers, preservatives, artificial flavors, or dyes.
The initial U.S. lineup is expected to include Bovine Collagen Granules, Multi Collagen Granules, Multi Collagen Radiance, and Vegan Protein Powder. Rather than building products around trends or complicated routines, The Harvest Table developed its range to be simple, consistent, and easy to integrate into daily life. The brand focuses on clean, recognizable ingredients and straightforward formulations that support regular use.
This expansion matters because it introduces a values-led approach to the competitive U.S. wellness market at a time when consumers increasingly demand transparency and integrity in supplements. The company maintains full control over sourcing, formulation, and quality through in-house manufacturing in a custom-built South African facility that passes annual Food Safety Assessment audits, meets GMP requirements, holds Global Food Safety Initiative accreditation, and is Halaal-certified by the Muslim Judicial Council.
The implications for American consumers include access to products designed specifically for foundational health support—including gut health, joint mobility, skin integrity, and energy—through highly bioavailable nutrients. All products entering the U.S. market are gluten-free and feature biodegradable, recyclable packaging, reflecting the brand's emphasis on sustainability. Founder Catherine Clark began developing the formulations after struggling to find transparent, nutrient-dense options aligned with her own health priorities.
"Good nutrition should be honest, effective, and easy to trust," said Catherine Clark. "Everything we create is designed to support everyday wellbeing using clean ingredients and thoughtful formulation." CEO Sam Clark added, "By keeping production in-house and staying true to our values, we're able to deliver products that are consistent, transparent, and aligned with what today's consumers expect from a wellness brand." For more information, visit https://harvesttable.co.za.
The U.S. market entry represents a significant shift toward international wellness brands that prioritize manufacturing control and ingredient purity over marketing trends. This could pressure domestic manufacturers to improve transparency and quality standards while giving consumers more options for clean-label supplements. The company's focus on everyday wellbeing rather than medical claims positions it within the growing preventive health movement, potentially influencing how Americans approach daily nutrition supplementation.
