Splash Beverage Group, Inc. announced that the internationally recognized Senor Frog's restaurant and entertainment brand has selected Chispo Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. This rollout represents Chispo's first high-profile national hospitality partnership, providing early validation of the brand's positioning as it begins to scale in the on-premise channel.
The selection followed an extensive evaluation of authentic tequila brands, with Senor Frog's focusing on taste profile, consistency, and resonance with its broad customer base. Chispo's smooth character and approachable style distinguished it in a competitive field of premium and value-positioned tequilas. William Meissner, President and Chief Marketing Officer of Splash Beverage Group, stated that this partnership represents the type of early success the company envisioned when developing Chispo, noting that Senor Frog's thoughtful selection process and the resulting endorsement across multiple markets provides significant validation for the new brand.
The initial placement at Senor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing meaningful visibility and repeat trial in a high-energy, experiential on-premise environment. Splash views Senor Frog's as an important initial platform within Grupo Anderson's portfolio and a potential foundation for expanded collaboration across additional restaurant concepts over time. Senor Frog's belongs to Grupo Anderson's Mexico, which owns more than 50 business units and 15 distinct restaurant brands across four countries.
Chispo Tequila is produced in Jalisco, Mexico in partnership with ZB Distillery, a respected distilling operation known for its commitment to quality and traditional tequila craftsmanship. This collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in both domestic and international markets. More information about the company and its brands can be found at https://www.SplashBev.com and https://www.chispotequila.com.
Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond. The company's strategy includes developing early-stage brands as well as acquiring and accelerating established brands with unique market positioning or category innovation. This partnership demonstrates how emerging beverage brands can gain significant market traction through strategic hospitality placements that provide both volume and brand-building opportunities in competitive spirits categories.
