Sportradar and MLB Expand Partnership to Enhance Fan Engagement and Global Reach

The recent expansion of the partnership between Sportradar Group AG and Major League Baseball (MLB) marks a significant milestone in sports technology and fan engagement. This eight-year agreement grants Sportradar exclusive rights to distribute MLB's official real-time data, including Statcast data, audiovisual, and media content, to its vast network of sportsbook clients and media companies worldwide. This collaboration is set to revolutionize the way fans engage with baseball, offering new in-game betting products such as micro markets and player props, alongside immersive virtual reality experiences powered by AI-driven technologies.

For MLB, this partnership extends its global footprint, enabling the league to reach new audiences in emerging markets like Latin America, Taiwan, Japan, and Korea. Sportradar's Synergy Sports Coaching & Scouting solution will also enhance MLB's player development and scouting processes, while the Universal Fraud Detection System ensures the integrity of the game remains intact. The equity stake MLB has acquired in Sportradar further cements this partnership, promising mutual growth and innovation in the years to come.

Sportradar's CEO, Carsten Koerl, highlights the deal's potential to drive shareholder value and expand margins, emphasizing the collaborative effort to leverage cutting-edge technology for creating products that bring fans closer to the game. With similar partnerships across major U.S. and global sports leagues, Sportradar solidifies its position as a leading partner in the sports technology space, promising a future where sports entertainment is more interactive, personalized, and accessible than ever before.