Squeeze, a fast-growing massage destination founded by the creators of Drybar, has announced the appointment of Melinda Davenport as the newest strategic advisor to its Advisory Board. Davenport, a seasoned Communications Executive with a history of working with top Fortune 500 companies, is expected to play a key role in guiding Squeeze through its aggressive expansion and franchising efforts across the United States.
In her new role, Davenport will provide strategic counsel to the Board and Squeeze’s co-founder and CEO, Brittany Driscoll. Her responsibilities will include spearheading investor strategy, assisting with innovation efforts, and opening new networking opportunities for the brand. Additionally, Davenport will offer corporate mentorship to Squeeze’s executive team and foster deeper industry relations, ensuring that Squeeze maintains its momentum as a leading innovator in the massage industry.
“We are so excited to officially welcome Melinda to our team,” said Brittany Driscoll, Co-Founder & CEO of Squeeze. “Her proven track record and visionary approach will be an incredible asset in helping guide our brand growth and innovation strategies. We look forward to leveraging her insights and experience to further elevate Squeeze as a global namesake brand.”
Davenport's extensive background is anticipated to be an invaluable asset as Squeeze continues to expand its national footprint and enhance its offerings. Her addition underscores Squeeze’s commitment to providing exceptional service while driving forward-thinking initiatives to disrupt the traditional massage industry.
“I am thrilled to join the Squeeze team as a strategic advisor to the Board,” said Melinda Davenport. “Squeeze’s dedication to innovation and excellence is truly inspiring, and I am looking forward to working closely with Brittany to help build Squeeze into a household name.”
Since its inception in 2017, Squeeze has rapidly become a beloved destination for consumers seeking high-quality yet accessible massages through its seamless, tech-forward booking experience, exceptional quality service, and commitment to creating the ultimate “feel good” environment. As the brand continues to rapidly expand, Squeeze aims to set new standards and acquire competitive market share. The company plans to double its national footprint by the end of 2024, with a goal of developing 500 locations in the next 5-7 years.
For more information, please visit www.squeezemassage.com.
