Study Shows Non-U.S. Manufacturers Dominate Search for Nicotine Pouch Production

The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report from eCig One reveals significant disparities between market revenue and manufacturing search visibility in the rapidly growing nicotine pouch industry. The study analyzed 29 nicotine pouch manufacturers across 14 high-intent commercial keywords using a CTR-weighted visibility model to determine which factories are likely to receive the highest share of search-driven B2B leads from brands planning to outsource manufacturing.

North America generates 78.4% of the nicotine pouch industry's $5.39 billion in revenue as of 2025, according to industry estimates. Despite this strong U.S. product demand, non-U.S. manufacturers control 75% of modeled search visibility for white-label production queries. Only two of the top 29 contract nicotine pouch manufacturers by U.S. search visibility are based in the United States.

Six manufacturers capture 76% of all U.S. search-based demand for outsourced nicotine pouch manufacturing. The current visibility leaders are NicoKickers.com (24.9%), DLYMFG.com (15.5%) and TJPLabs.com (13.4%). Jason Artman, founder of eCig One and author of the report, noted that this represents one of the most lightly defended B2B search landscapes analyzed in a regulated consumer category.

The data suggests that we'll see heavier investments in this sector as well-funded players move in to address the lack of U.S.-based manufacturing, according to Artman. The full report including all raw data and charts is available at https://ecigone.com/featured/nicotine-pouch-manufacturers-market-report/. The 2025 Nicotine Pouch Manufacturer Market Share and Search Visibility Report includes visibility-based market share tables for all 29 contract manufacturers captured in the study, competitive gap and quadrant analysis, keyword dependence and volatility monitoring, sensitivity scenarios, and industry forecasts for 2026 and 2027.

This market analysis matters because it reveals a significant disconnect between where nicotine pouch revenue is generated and where manufacturing search demand is directed. With North America generating nearly 80% of industry revenue but non-U.S. manufacturers controlling three-quarters of search visibility for production outsourcing, there appears to be substantial opportunity for domestic manufacturers to capture more of this growing market. The concentration of search visibility among just six manufacturers suggests potential vulnerabilities in the supply chain and limited options for brands seeking production partners.

The implications extend beyond individual manufacturers to the broader industry structure and competitive landscape. As nicotine pouch products continue to gain market share from traditional tobacco products, the manufacturing infrastructure supporting this growth will become increasingly important. The report's findings suggest that current search visibility patterns may not align with geographic market realities, potentially creating opportunities for strategic shifts in manufacturing location and marketing approaches. For businesses considering entering or expanding in the nicotine pouch market, these visibility patterns provide crucial intelligence about competitive positioning and market gaps.