The Surcheros Fresh-Mex restaurant chain has officially opened its newest corporate-owned location in Woodstock's Hickory Flat area, with a formal ribbon-cutting ceremony scheduled for February 4, 2026, at 10:00 a.m. in partnership with the Cherokee Chamber of Commerce. This opening represents a strategic expansion within the brand's home state of Georgia, targeting the growing Woodstock community. The restaurant is located at 6764 Hickory Road.
Founder and CEO Luke Christian emphasized the company's commitment to combining high-quality, fresh ingredients with Southern hospitality, stating the brand looks forward to serving families and students in Cherokee County. The new location features the complete Surcheros menu, including customizable bowls, grilled burritos, tacos, and quesadillas, all made fresh to order with premium meats and vegetables. Christian highlighted the accessibility of their food, from hand-rolled grilled burritos to fresh-made bowls.
The restaurant offers a spacious dining area and a vibrant salsa bar for personalized dining. Service options include dine-in, quick pickup, and third-party delivery through DoorDash and Uber Eats. Catering services are available for groups of ten or more, suitable for team lunches or family gatherings. Operating hours are daily from 10:30 a.m. to 9:00 p.m.
Guests can join the Surcheros rewards program by downloading the Surcheros app through Google Play or the App Store, earning points on purchases redeemable for future meals. For more information about the brand, visit www.surcheros.com. The company, founded in 2007 by Luke Christian, has grown from a single location to multiple restaurants across the Southeast, with a family-friendly menu that includes options for children.
This opening is significant as it demonstrates Surcheros's ongoing investment in Georgia communities, bringing additional dining options and potential economic activity to Woodstock. The partnership with the Cherokee Chamber of Commerce for the ribbon-cutting underscores local business integration. For the restaurant industry, it reflects continued consumer demand for fresh, customizable dining experiences with multiple service channels. The availability of catering and third-party delivery expands accessibility for various customer needs, while the rewards program encourages customer loyalty in a competitive market.
