Surcheros, a Tex-Mex restaurant chain known for its bold flavors and Southern hospitality, has been recognized as one of the fastest-growing emerging chains in the United States. The brand earned a spot on Nation's Restaurant News' 100 Under 100 list, which celebrates restaurant brands with fewer than 100 units that have achieved significant growth. Surcheros reported a 34.6% year-over-year unit growth, ending 2024 with 35 locations across six states.
The recognition underscores Surcheros' successful expansion strategy, which includes a strong focus on franchisee support, operational innovation, and enhancing the guest experience. With six new openings already in 2025 and plans for a total of 12 new units by the end of the year, Surcheros is on a clear path to continued growth. This includes a second location in Tennessee, further solidifying its presence in the Southeast.
Luke Christian, Founder and CEO of Surcheros, attributes the brand's success to its commitment to community and connection. 'We built this brand on community and connection, and we continue to grow because we show up for our guests and franchise partners in every market,' Christian said. This philosophy has not only fueled the brand's expansion but also earned it a loyal customer base and strong interest from potential franchisees.
In addition to its rapid growth, Surcheros has made significant strides in improving its digital offerings and community engagement. The launch of a redesigned mobile app has streamlined the ordering process, while partnerships in new and existing markets have strengthened its community ties. These efforts have not gone unnoticed, as Surcheros also secured a place on Fast Casual's 2025 Top 100 Movers & Shakers list, further cementing its reputation as a rising star in the fast-casual dining sector.
The inclusion in Nation's Restaurant News' 100 Under 100 list is a testament to Surcheros' momentum and the effectiveness of its growth strategy. With plans for further expansion in 2025 and beyond, Surcheros is poised to continue its trajectory as one of the most dynamic and fastest-growing restaurant chains in the country. For more information on Surcheros and its franchise opportunities, visit https://www.surcheros.com/franchising.
