Survale, a leading candidate experience management solutions provider, has acquired the comprehensive CandE Candidate Experience Research and Awards Program from ERE Media, marking a significant strategic development in the talent acquisition technology landscape. The acquisition, completed earlier this month, integrates a prestigious research program that has long been instrumental in understanding and improving candidate experiences across industries.
The strategic move brings Kevin Grossman, formerly VP of Research at ERE, to Survale as Vice President of CandE Benchmark Research. This leadership transition ensures continuity and depth of expertise in candidate experience research. Survale, which has powered the CandE program's technology platform since 2017, is positioned to leverage extensive benchmark data and expand its insights into recruitment dynamics.
The acquisition carries substantial implications for talent acquisition strategies. Research from the CandE program reveals critical insights into how candidate experiences directly impact organizational recruitment outcomes. Companies with high candidate satisfaction scores demonstrate remarkable potential: up to 60% of candidates express willingness to reapply, 55% are more likely to refer others, and 40% become potential brand advocates.
Conversely, negative candidate experiences can have profound repercussions. The data indicates that 66% of candidates with unsatisfactory experiences will share negative feedback within their networks, while 34% might publicly post criticisms on platforms like Glassdoor. Such scenarios can significantly damage employer branding and potentially impact revenue generation.
By integrating the CandE program, Survale aims to provide organizations with more sophisticated tools for understanding and improving recruitment experiences. The company's real-time feedback platform will enable proactive identification and resolution of potential candidate engagement challenges, ultimately supporting more effective hiring processes.
For current CandE program participants, the acquisition promises a more streamlined and technologically advanced research experience. Survale plans to introduce enhanced features and program offerings, leveraging its existing technological infrastructure and the deep domain expertise acquired through this transaction.
The strategic acquisition represents more than a corporate transaction; it signifies a commitment to elevating candidate experiences in an increasingly competitive talent marketplace. By combining comprehensive research capabilities with advanced technological solutions, Survale is positioning itself as a pivotal player in transforming how organizations approach recruitment and candidate engagement.
