The swissnet Group has signed a long-term framework agreement with fitness chain EVO Fitness to become its strategic rollout and network infrastructure partner. This partnership, coordinated through Berlin-based consulting firm scoreready, represents a significant development in the digital transformation of the fitness industry, with implications for both operational efficiency and customer experience.
The collaboration's importance lies in its comprehensive approach to modernizing fitness studio infrastructure at scale. For 2026, the agreement covers modernization of IT infrastructure in 13 existing fitness studios alongside the opening of 10 additional clubs. EVO Fitness plans continued expansion with approximately 10 new studios annually at attractive locations throughout Germany, creating a scalable model for digital infrastructure deployment in the growing fitness sector.
All studios will receive standardized, state-of-the-art network architecture including customer Wi-Fi, enabling operation of innovative fitness equipment, digital access controls, video surveillance, and digital signage solutions. The sites will be connected redundantly to ensure maximum reliability, with swissnet providing both internet lines and additional 5G backup solutions for each location. This redundancy approach addresses the critical need for uninterrupted connectivity in facilities where digital systems control access, equipment, and security.
A central component of the collaboration is the delivery of all services as a managed service, which reduces initial project costs while ensuring reliable operations through centralized monitoring and continuous service support. This model represents a shift in how fitness chains approach technology infrastructure, moving from capital-intensive investments to operational expense models that provide predictable costs and professional management.
Further joint projects are already being planned, including a standardized, centralized video surveillance solution with enhanced analytics functionalities to optimize operations and customer experience. These developments signal how data-driven technologies are becoming integral to fitness facility management beyond basic connectivity needs.
"With EVO Fitness, we are supporting a fast-growing fitness concept as a technology partner and creating the digital foundation for scalable expansion and innovative studio experiences," says Felix Leupert, VP Sales DACH at swissnet Group. This statement underscores the partnership's strategic nature, positioning network infrastructure not merely as technical implementation but as an enabler of business growth and competitive differentiation.
The swissnet Group serves customers in retail, hospitality, healthcare, and the public sector with location-based marketing software, Wi-Fi infrastructure systems, and Wi-Fi guest hotspots. For further information about their services, visit http://www.swissnet.ag. The original announcement can be viewed on http://www.newmediawire.com.
This partnership matters because it demonstrates how specialized technology providers are enabling digital transformation in traditional industries like fitness. The standardized approach to network infrastructure allows chains to scale rapidly while maintaining consistent technology experiences across locations. For consumers, this means more reliable connectivity, enhanced security through modern surveillance systems, and potentially more integrated digital fitness experiences. For the industry, it establishes a model for how fitness chains can leverage managed services to implement sophisticated technology without developing in-house expertise, potentially lowering barriers to digital innovation for mid-sized fitness operators.
