Teads, a global media platform, has revealed its new Creative Consortium, aimed at enhancing creative services and maximizing campaign results for advertisers. This initiative introduces a suite of new omnichannel partnerships, allowing Teads to deliver personalized and engaging ad experiences through top-tier creative solutions and cutting-edge technology. Collaborations include industry leaders such as Perfect Corp, Aryel, Threedium, Atelar, Geneee, Vyde, Stats Perform, SmartCommerce, and AudioStack.
Teads Studio, the company's in-house creative team, has integrated these advanced creative solutions to optimize and repurpose ad content across various digital platforms. Among the key innovations are:
AI-Driven Audio Production: In partnership with AudioStack, Teads utilizes AI-driven audio production to create dynamic, personalized, and contextually relevant audio-visual experiences tailored to different languages, locations, and audience segments, across CTV video or native formats.
Real-Time Sports Data Integration: Teads enhances engagement among sports fans by embedding live sports statistics into ad creatives through a partnership with Stats Perform.
AR For The Open Web: Immersive AR experiences such as Virtual Try-On (VTO) are introduced in collaboration with Perfect Corp, Aryel, Threedium, Atelar, and Geneee, significantly enhancing consumer engagement and conversion rates.
Interactive Shopping Solutions: Advanced shopping formats, including visualizations, 3D models, dynamic ads, and shoppable scenarios, are developed to elevate the shopping experience.
Conversation Units: Innovative in-ad chat units optimized for shoppable moments are created in partnership with Stats Perform, allowing consumers to interact through a decision tree and select products based on their needs.
Omnichannel Integrations: A bridge between online and offline experiences is established, enhancing direct response capabilities.
Innovative 3D Models: Engaging 3D ad formats are designed to captivate audiences, improving brand recall and interaction rates.
Teads' enhanced creative capabilities have already empowered leading brands such as Nissan, McDonald's, Pepsi, and Lenovo to expand the delivery of personalized ads across multiple touchpoints, enhance customer interaction, and drive business results.
Nissan's cutting-edge campaign, featuring CTV, OTT, and Mixed Reality (XR) elements, promoted the Nissan Qashqai with QR code integration, achieving significant engagement and boosting brand favorability. The campaign reached 41% of the UK population at least once, with an average frequency of 4.1.
Niels Van Der Burg, Nissan's Director of Marketing Operations, Europe, noted, "We were thrilled to partner with Teads Studio to craft a cross-screen experience that effectively reached households on the big screen through OTT and integrated a unique VR experience. This innovative approach allowed us to showcase the e-POWER technology and the features of the Nissan X-Trail and Qashqai in a truly engaging and immersive manner."
Other notable brands leveraging Teads' enhanced creative offerings include McDonald's and PepsiCo. Both companies are utilizing Stats Perform technology to integrate live stats based on match scores directly into their advertising creatives for UEFA Euro 2024. Additionally, Lenovo was the first tech brand to launch the Teads Conversational Unit in the US, achieving remarkable results with a 0.25% interaction rate, a 66% increase compared to the benchmark, and a 0.18% click-through rate (CTR).
Jonathan Lewis, Global Head of Studio at Teads, stated, "At Teads, we're laser-focused on helping our partners succeed in today's landscape by boosting engagement, increasing relevance, and maximizing impact across all screens. The Creative Consortium directly supports the company's ongoing mission to be 'best in glass,' by partnering with innovative industry-leading creative technology and data vendors, empowering us to provide the biggest brands in the world with exceptional creative solutions optimized for omnichannel environments."
