The debut of TechForce Robotics' Beverages in Motion – Everywhere (BIM-E) robotic beverage dispensing system at CES 2026 demonstrated significant operational capabilities in a high-demand environment, serving more than 5,000 drinks during the Las Vegas event. This performance data provides concrete evidence of how automation technology is advancing to meet real-world hospitality demands, with the system delivering 16-ounce beverages in approximately 10 seconds on average while maintaining consistency through robotic precision.
The importance of this development extends beyond mere demonstration numbers to address fundamental challenges facing the hospitality industry. Labor shortages, consistency in service quality, and operational efficiency during peak periods have become persistent issues for bars, restaurants, and event venues. The BIM-E system's ability to dispense up to eight different beverages per unit while being managed by a single bartender overseeing multiple units simultaneously represents a potential solution to these industry-wide problems. This technology could reshape how beverage service is delivered in high-volume settings, from convention centers to stadiums and large-scale entertainment venues.
TechForce Robotics plans to begin accepting orders for BIM-E later this quarter, initially targeting enterprise operators and multi-location hospitality partners through its Robotics-as-a-Service (RaaS) platform. This business model allows venues to adopt automation technology without substantial upfront capital investment, potentially accelerating adoption across the industry. The company's approach to deploying AI-powered automation addresses repetitive, labor-intensive tasks that have traditionally constrained hospitality operations, with plans to expand into additional verticals requiring similar automation solutions.
The implications of successful robotic beverage dispensing systems extend to consumer experience, operational economics, and workforce dynamics. For consumers, consistent pours and reduced wait times during peak periods could enhance satisfaction at crowded events. For operators, the potential for increased throughput and reduced labor costs during high-demand periods presents compelling economic arguments. For the broader industry, this represents another step toward integrating automation into service environments, potentially creating new roles for human workers in oversight, maintenance, and customer interaction while automating repetitive physical tasks.
Additional information about TechForce Robotics is available at https://www.TechForceRobotics.com, while updates relating to the company are accessible through their newsroom at http://ibn.fm/NGTF. The full press release detailing the CES 2026 performance can be viewed at https://ibn.fm/qUbAX.
