Batter up! This June, The Dairy Alliance is stepping up to the plate to celebrate National Dairy Month with its "Milk's Got Game" initiative and a series of "Dairy Nights at the Ballpark" in partnership with minor league teams across the Southeast. These family-friendly events highlight how real dairy milk fuels strength, performance, and active lifestyles while bringing communities together over America's favorite pastime.
Throughout the month, fans attending select games will experience the impact of Milk's Got Game through interactive concourse activations, on-field promotions, educational moments, dairy food sampling, and dairy-themed giveaways—all designed to showcase the essential nutrients in real milk and its role in helping athletes and families stay fueled and hydrated.
The Dairy Alliance has partnered with several minor league teams throughout the season to bring these celebrations to life. As part of ongoing season-long partnerships, The Dairy Alliance has teamed up with the Lexington Legends, Biloxi Shuckers, Burlington Sock Puppets, and Danville Dairy Daddies to celebrate dairy across the region. Fans can also catch an upcoming Dairy Night celebration at the following game: June 26 — Dairy Night at the Ballpark with the Bowling Green Hot Rods.
"Dairy Nights at the Ballpark are a fun and meaningful way to connect with communities during National Dairy Month," said Farrah Newby, CEO of The Dairy Alliance. "Through our Milk's Got Game initiative, we're highlighting how real dairy milk fuels strength, performance, and recovery—whether on the field or in everyday life—while also celebrating dairy farmers and the communities they support."
National Dairy Month is an annual celebration every June that honors dairy farmers and highlights the important role dairy foods—like milk, cheese, and yogurt—play in a balanced diet. Through partnerships like these, The Dairy Alliance continues its mission of promoting dairy's value in health, wellness, and community connection.
Whether it's enjoying a cold glass of milk, cheering on a hometown team, or taking part in interactive game-day experiences, Dairy Nights at the Ballpark offer something for everyone this summer. For more information about The Dairy Alliance and June Dairy Month activities, visit The Dairy Alliance.
