The Midwife in Vienna, an Austrian wellness brand founded by practicing midwife Sarah Lares, has expanded its product availability on OneLavi.com with three European-inspired mother and baby care essentials. The collection includes Baby’s First Bath by Loveng Maternity Care, Baby’s Bottom Ointment, and Nipple SOS Holistic Maternity Ointment, all rooted in traditional European midwifery practices.
The expansion marks a significant step for the brand in the U.S. market, where demand for cleaner, transparent maternity and baby care products is growing. According to Lares, the products are designed to reflect the philosophy of simplicity, trust, and gentle care that she has cultivated over nearly 20 years of hands-on midwifery experience. “As a midwife, I have always believed that mothers and newborns deserve products that are simple, gentle, and truly supportive,” Lares said in a statement. “We created these formulations to reflect traditional European midwifery care while meeting the needs of modern families seeking clean and trustworthy wellness products.”
The three newly available products are developed in Austria using carefully selected ingredients, avoiding harsh chemicals, synthetic fragrances, and unnecessary additives. Baby’s First Bath by Loveng Maternity Care offers a calm introduction to newborn bathing, inspired by European bathing rituals. Baby’s Bottom Ointment comforts and protects delicate skin during diaper changes, while Nipple SOS Holistic Maternity Ointment supports breastfeeding mothers with gentle skin care derived from traditional midwifery wisdom.
OneLavi.com, which focuses on beauty, health, and wellness brands, provides a natural fit for The Midwife in Vienna’s organic-inspired, minimalist approach. The partnership allows the brand to reach American parents who are increasingly seeking alternatives to conventional products. “Our goal is thoughtful growth,” Lares said. “We want families to have access to products that feel honest, gentle, and grounded in real midwifery experience.”
In addition to OneLavi.com, select products are also available on Amazon.com, further broadening access to the European-crafted collection. The brand encourages customers to follow its new USA Instagram channel for updates.
The implications of this expansion are twofold. For U.S. consumers, it offers a trusted, European alternative to mass-market baby and maternity products, potentially influencing purchasing habits toward more natural options. For the industry, it signals a growing appetite for niche, midwife-developed brands that prioritize ingredient transparency and traditional knowledge. As The Midwife in Vienna continues to grow its U.S. footprint, it may set a precedent for other European wellness brands eyeing the American market.
