The Platform Group AG, a leading software company for platform solutions, has announced that its subsidiary Digitec Living Brands GmbH has acquired a stake in Berlin-based PMR Handels GmbH. This strategic move expands TPG's portfolio in the furniture sector, where PMR operates several online shops including Sofa-dreams.com and sells products in more than 12 countries.
Dr. Dominik Benner, CEO of The Platform Group AG, stated that this investment allows Digitec Living Brands to systematically pursue their platform approach in furniture retail, further strengthening their position within the industry. He emphasized the growing importance of B2B customers over the last two years, indicating this strategic direction addresses evolving market demands.
Christopher Lauth, Managing Director of Digitec Living Brands GmbH, explained that the partnership aims to connect more furniture manufacturers to their platforms while achieving significant operational improvements. The collaboration is expected to lower logistics costs through efficiency gains and reduce marketing expenses by leveraging TPG's specialized solutions available through their corporate website at corporate.the-platform-group.com.
PMR Handels GmbH will maintain operational independence under the continued leadership of Harald Rexilius and his existing management team. This approach preserves the company's established market presence while integrating it into TPG's broader platform ecosystem. The Platform Group AG, headquartered in Dusseldorf, operates across 27 industries with platform solutions serving both B2B and B2C customers in sectors including furniture retail, machinery retail, dental technology, car platforms, and luxury fashion.
The investment demonstrates the increasing consolidation and digital transformation within the furniture retail industry, where platform-based solutions are becoming essential for competitive advantage. With 19 locations across Europe and 2024 sales of EUR 525 million achieving an operating result of EUR 33 million, TPG's expansion into furniture retail through this acquisition represents a significant development in the sector's ongoing evolution toward integrated digital marketplace solutions.
