Intershop Communications AG announced the successful launch of two B2B e-commerce platforms for the Tivoly Group, tivoly.com and peugeot-outils-pro.com, built on the Intershop Commerce Platform. The project, delivered in collaboration with integration partner AlephFront, also marks the official launch of AlephFront as a dedicated subsidiary of Aleph Archives focused exclusively on Intershop B2B integration.
The initiative was driven by the need to modernize the digital experience for two distinct professional audiences while consolidating systems and processes. Previously, the Tivoly Group faced fragmented customer journeys, limited self-service capabilities, and, for Peugeot Outils Professionnels, no structured after-sales workflow. The new platforms streamline catalog browsing and management, offer self-service capabilities such as quote requests, and integrate seamlessly with the Infor M3 ERP system. For Peugeot Outils Professionnels, the solution includes a fully digitized after-sales and claims process, leveraging the Intershop Claims Service (ICS) module developed by AlephFront.
“Our goal was to create a consistent and future-ready digital experience for our professional customers across both Tivoly and Peugeot Outils Professionnels,” said Alexandre Keramidas, Chief Strategy & Marketing Officer at Tivoly Group. “Thanks to Intershop and AlephFront, we now have a robust and scalable platform in place that improves customer self-service today and gives us the flexibility to expand our digital capabilities going forward.”
Markus Dranert, CEO of Intershop, emphasized the importance of B2B commerce platforms that handle complexity while remaining flexible. “This project highlights how Intershop enables organizations like Tivoly to unify their digital operations and continuously evolve their customer experience,” he said.
Implementation was accelerated by AlephFront using the Aleph Accelerator, a proprietary framework tightly integrated with Intershop Commerce Management (ICM). This approach significantly reduced onboarding time. “With AlephFront, we are creating a dedicated unit focused entirely on Intershop B2B integration,” said Younes Hafri, CTO and Founder of Aleph Archives. “By combining deep platform expertise with our Aleph Accelerator, we are able to deliver complex commerce projects faster and extend them with specialized capabilities such as after-sales workflows.”
Both platforms are live and have been enhanced through successive releases, including SEO optimization, iterative improvements to after-sales capabilities, and expanded API integration with Infor M3. The Tivoly Group showcased both platforms at Eisenwarenmesse 2026 in Cologne, where the new digital experience was well received by the professional B2B audience.
The launch lays the groundwork for further expansion. The current release establishes a solid B2B foundation including catalog functionality, product management, machine registration, and service workflows. The next phase will introduce transactional capabilities such as online ordering and checkout, while the platform architecture supports future expansion across additional brands, markets, and services, enabling a scalable, long-term digital commerce strategy.
This news matters because it demonstrates how B2B companies can unify digital operations across multiple brands to improve customer experience and operational efficiency. For the tools and hardware industry, the integration of after-sales workflows and self-service capabilities sets a new standard for digital engagement. The launch also highlights the growing importance of specialized B2B commerce platforms and integration partners in enabling complex digital transformations.
