TOMY International will launch an unprecedented expansion of its direct-to-consumer platform, TOMY PLUS, by introducing authentic Japanese collectible products to consumers in the United States and Canada. The initiative, set to begin in March 2025, will feature a diverse range of highly sought-after Japanese brands, including T-SPARK-branded items and TOMY TEC's tomica LIMITED VINTAGE.
The strategic move represents a significant opportunity for collectors and enthusiasts of Japanese merchandise, providing direct access to brands that have traditionally been challenging to obtain in North American markets. Morgan Weyl, Managing Director of Licensing & Global Development at TOMY International, emphasized the company's excitement about bringing these historically significant and quality products to a broader audience.
The product lineup will include iconic brands such as ZOIDS and DIACLONE, which have cultivated dedicated fan bases among collectors and model enthusiasts. By leveraging its direct-to-consumer platform, TOMY International aims to create a more accessible marketplace for these specialized collectibles.
This expansion reflects a growing global interest in Japanese pop culture and collectible merchandise. The partnership between TOMY International and its parent company, TOMY Company, Ltd., enables North American consumers to explore and acquire products that represent a unique intersection of design, innovation, and cultural heritage.
The introduction of these authentic Japanese products through TOMY PLUS demonstrates the company's commitment to diversifying its product offerings and meeting the evolving demands of collectors and fans. By providing a curated selection of high-quality, hard-to-find collectibles, TOMY International is positioning itself as a premier destination for enthusiasts seeking genuine Japanese merchandise.
