NEW YORK, NY - August 6, 2026 - tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY), is now accepting orders on the tZERO Securities Alternative Trading System (ATS). Trading is expected to commence on August 12, 2026. This move transitions the buybuy BABY Intellectual Property Token, also known as the “BABY” Digital Token, from a primary issuance to secondary trading, providing investors with liquidity and price discovery.
The BABY Digital Token is linked to certain intellectual property associated with the buybuy BABY brand and was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace. The token is designed to connect brand affinity with economic participation; holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.
“This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle,” said Alan Konevsky, Chief Executive Officer of tZERO. “By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments.
This development is significant because it highlights the growing utility of blockchain technology in traditional finance. By enabling secondary trading of a token backed by intellectual property, tZERO is expanding the types of assets that can be digitized and traded on regulated platforms. This could pave the way for more companies to consider tokenizing non-traditional assets, such as brand intellectual property, to raise capital and engage with investors in new ways.
For investors, this provides an opportunity to participate in the economic performance of a well-known brand like buybuy BABY, potentially benefiting from its revenue growth. It also offers a regulated environment for trading digital securities, which may appeal to those who are cautious about the unregulated nature of many cryptocurrency markets. However, as with any investment, there are risks, including the possibility of losing principal, lack of liquidity, and the unique risks associated with digital asset securities, such as fraud, manipulation, theft, and loss.
tZERO’s regulated infrastructure, which includes its broker-dealer subsidiaries, is designed to provide institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology and make such equity available for trading on an alternative trading system. The platform’s ability to support the entire lifecycle of a tokenized security, from issuance to secondary trading, is a key factor in its appeal to both issuers and investors.
Eligible investors can learn more and access trading here. tZERO Digital Asset Securities, LLC, a broker-dealer registered with the SEC and a member of FINRA and SIPC, serves as the custodian for digital asset securities offered on tZERO’s online brokerage platform. tZERO Securities, LLC, also a registered broker-dealer and member of FINRA and SIPC, operates the tZERO Securities ATS.
This announcement comes at a time when the tokenization of real-world assets is gaining traction, and it serves as a testament to the potential of blockchain to transform how assets are created, traded, and managed. As more issuers explore tokenization, the successful transition of the BABY Digital Token to secondary trading could serve as a model for future offerings.
