The appointment of Christina Parsons as Chief Intelligence Officer at United Franchise Group represents a strategic investment in data analytics and artificial intelligence capabilities for one of the world's largest franchise organizations. Parsons, who brings over two decades of digital marketing experience, will be responsible for shaping the company's strategic direction and executing its vision for data-driven integrations. This includes overseeing point-of-sale systems, advertising platforms, and AI-powered tools designed to improve decision-making and performance across marketing and sales functions.
Her role directly supports both internal franchise development efforts and the company's extensive network of more than 1,800 franchisees operating in over 80 countries. Ray Titus, Founder and CEO of UFG, emphasized the value of Parsons' background, stating the company had previously worked with her as a vendor partner before bringing her on for an in-depth business analysis. "Her critical thinking and analytical expertise working with multi-unit franchise brands paired with her in-depth knowledge of our company will be a tremendous asset to our brands and franchisees," Titus said.
Parsons' appointment is significant for the franchising industry as it highlights the growing importance of centralized data intelligence in scaling multi-unit operations. Prior to joining UFG permanently, Parsons served as Executive Vice President of Marketing and Creative Strategy at Marketing.com, following the acquisition of DAS Group, a digital marketing company she founded and led as president. In that capacity, she supported UFG and its franchise brands as a longtime agency partner, giving her unique insight into the organization's challenges and opportunities.
"I understand the challenges franchisors face when scaling and launching campaigns," Parsons explained. "My history working with UFG positions me to hit the ground running and implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics." This focus on predictive analytics and customer modeling could lead to more efficient marketing spend and improved franchisee profitability across UFG's diverse portfolio of brands.
The implications of this executive appointment extend beyond corporate strategy to potentially impact franchisee operations worldwide. With UFG's portfolio including brands like Signarama, Fully Promoted, Transworld Business Advisors, and food concepts under Big Flavor Brands such as The Great Greek Mediterranean Grill and Graze Craze, standardized data intelligence could create competitive advantages in various market segments. For more information about United Franchise Group and its affiliated family of brands, visit https://www.UnitedFranchiseGroup.com.
Parsons' educational background includes a bachelor's degree from The University of Miami's School of Business and an MBA from Florida International University. A native South Floridian who grew up in Miami, she currently resides in Ft. Lauderdale. Her hiring reflects UFG's commitment to leveraging data science and artificial intelligence to maintain its position as a globally recognized leader in franchising, particularly as the company continues to expand its footprint across international markets.
