A comprehensive user experience study conducted by Drive Research reveals that automotive manufacturers could unlock substantial revenue streams by developing more intuitive in-car payment systems. The 2025 In-Car Payments User Experience Report demonstrates that drivers in the United States and Germany overwhelmingly desire seamless, integrated payment technologies within their vehicles.
The research found that 100% of US drivers and 93% of German motorists believe an easy-to-use in-car payment system would significantly enhance their driving experience. Moreover, 70% of US motorists and 67% of German drivers expressed willingness to pay a premium for vehicles featuring advanced in-car payment functionality.
Key findings indicate that drivers want comprehensive payment solutions that cover multiple driving-related services, including parking, electric vehicle charging, fueling, and toll payments. Approximately 97% of participants from both countries expressed interest in utilizing in-car payments across various vehicle transactions if the system remains straightforward and efficient.
The study highlighted critical user experience challenges currently facing automotive manufacturers. Ninety percent of US drivers considered existing registration processes as overly complex, suggesting significant barriers to widespread adoption. Drivers emphasized the importance of streamlined enrollment and intuitive interfaces, with 77% of German drivers and 70% of US participants indicating that complicated registration processes would discourage their participation.
Notably, the research demonstrated that in-car payment system design directly influences brand perception. An impressive 97% of US drivers stated that intelligent payment integration would positively change their opinion of a car manufacturer, with 87% suggesting such functionality could increase their likelihood of purchasing from the same brand in the future.
The global shift toward electric vehicles is further accelerating demand for integrated payment platforms. Drivers increasingly value systems that not only provide navigational data for charging stations but also facilitate seamless payment processes within the vehicle's interface.
Adam Calland, Global Marketing Director at Parkopedia, emphasized the growing importance of connected car services, noting that in-car payment functionality is rapidly becoming a must-have feature for motorists who prioritize convenience and are willing to invest in enhanced technological experiences.
The research serves as a critical wake-up call for automotive manufacturers, revealing that those who fail to develop user-friendly, integrated payment systems risk losing market share to more technologically adaptive competitors. By prioritizing intuitive design and comprehensive service offerings, automotive brands can potentially unlock new revenue streams and improve customer satisfaction.
