Fisher Vista

Venture Capitalist Offers $100 to Charity for Every Book Pre-Order

April 3rd, 2025 7:00 AM
By: FisherVista

Nick Cooney's innovative book launch pledges substantial charitable donations for each pre-order, transforming traditional book marketing into a direct philanthropic campaign focused on addressing global challenges.

Venture Capitalist Offers $100 to Charity for Every Book Pre-Order

Venture capitalist Nick Cooney is redefining book launches with an unprecedented charitable commitment, pledging $100 to high-impact charities for every pre-order of his upcoming book, "What We Don't Do: Inaction in the Face of Suffering and the Drive to Do More."

Cooney, founder of Lever VC, aims to transcend typical book marketing strategies by directly linking book sales to meaningful philanthropic efforts. His commitment extends to donating funds until his personal liquid assets are completely depleted, demonstrating a radical approach to raising awareness about social impact.

The book explores psychological barriers preventing individuals from helping others and provides practical insights on maximizing personal contributions to global challenges. Charitable donations from pre-orders will support programs addressing extreme poverty, animal suffering, and critical environmental protections.

Publisher Gretchen Young of Regalo Press noted the initiative's growing momentum, highlighting social media campaigns and influencer collaborations designed to amplify the book's message and charitable reach. This approach aligns with Regalo Press's mission of uniting philanthropy with publishing, a strategy the press has embraced since its 2022 launch.

Cooney's innovative model transforms a traditional book launch into a direct giving campaign, compelling potential readers to recognize their capacity for meaningful change. By tying book pre-orders to substantial charitable contributions, he challenges consumers to view purchasing as a potential catalyst for global impact.

The book's release on April 15th represents more than a literary debut; it signals a novel approach to raising consciousness about social responsibility and individual potential for creating positive change.

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