Verizon has announced the availability of the new iPhone 18 Pro and iPhone 18 Pro Max, alongside the first foldable iPhone, the iPhone Duo, and new Apple Watch and AirPods models. The carrier is offering customers the ability to get the latest iPhone every year without needing to trade in their device, under its new Simplicity Pro plan. This move simplifies the upgrade process and could reshape how consumers access cutting-edge technology.
The iPhone 18 Pro and iPhone 18 Pro Max feature a redesigned 48MP Fusion main camera with variable aperture, the most advanced camera system Apple has created, and are powered by the A20 Pro chip for major breakthroughs in battery life and performance. The iPhone 18 Pro Max offers the biggest jump in battery life in iPhone history. The iPhone Duo, Apple's first foldable iPhone, opens to a 7.6-inch internal display and closes to a compact 5.4-inch external display, powered by the A20 Pro chip and iOS 27. All new models include Apple Intelligence and Siri AI, a completely new version of Siri launching in beta with iOS 27.
Verizon's Simplicity Pro plan includes unlimited 5G Ultra Wideband data, 10GB of premium hotspot, and standard roaming in Canada and Mexico, all for $80 per month after Auto Pay and switch discounts, plus taxes and fees. Customers can switch to Verizon and get the iPhone 18 Pro now, with zero activation or upgrade fees when enrolled in Verizon Loyalty, plus monthly credits in Verizon Dollars. The plan allows customers to return their iPhone in good working condition to upgrade to a new model every year. For those looking to save, Verizon offers up to $1,200 off a new iPhone with an eligible trade-in and a new line on an eligible myPlan, or up to $1,020 off for existing line upgrades. Additionally, customers can get an Apple Watch and an iPad on Verizon when they buy an eligible iPhone or bring their own and activate a new line.
Verizon Loyalty, the only loyalty program for all customers on any plan, eliminates activation and upgrade fees, saving up to $40 in device fees. It also gives back 3% in Verizon Dollars every month, redeemable for devices, accessories, or multiplied up to 5 times per Verizon Dollar at top brands. The program includes Verizon Shine, offering weekly chances to win once-in-a-lifetime experiences and daily drops including concert and sports tickets, exclusive merchandise, food vouchers, and gift cards. Enrollment is available through the My Verizon app.
The new Apple Watch Series 12 and Apple Watch Ultra 4 feature the most accurate heart rate sensor in a wearable device, with a new Health Sensing System and S11 chip for enhanced health and fitness features including a readiness score and higher-frequency heart rate and HRV measurements. AirPods 5 offer the industry's best Active Noise Cancellation in an open-ear design, removing up to 50 percent more external noise compared to the previous generation. With Siri AI and iPhone, users can get answers hands-free, respond with head gestures, or use Live Translation.
Preorders for the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 begin September 12 at 8 a.m. ET, with broad availability on September 18. The iPhone Duo will be available for preorder starting October 16. Customers can visit Verizon.com, the My Verizon app, or a nearby store to preorder. Verizon Business customers can order through their account manager. All new iPhone models will also be available through Visible, StraightTalk, Total Wireless, and Verizon's prepaid service.
