Versus Systems Inc. (NASDAQ: VS), a technology company focused on enhancing audience engagement across digital and live environments, was featured in the latest episode of IBN's Stock2Me Podcast. The episode, which aired recently, featured CEO Luis Goldner and members of the company's leadership team discussing the Drinkfinger initiative and the company's broader vision for AI-powered audience engagement.
Drinkfinger uses QR-enabled beverage carriers to connect live-event attendees with interactive games, rewards, and exclusive content. This approach aims to transform how brands and venues engage audiences at live events, offering a seamless bridge between physical and digital experiences. The discussion highlighted Versus Systems' expansion strategy in Latin America, where the company sees significant opportunities for growth. By leveraging interactive experiences, Versus Systems aims to help brands and venues create more meaningful connections with their audiences.
The podcast also explored the company's focus on artificial intelligence and cybersecurity. Goldner emphasized the importance of protecting data, systems, and digital infrastructure as organizations increasingly adopt AI technologies. This emphasis on security comes as businesses across industries grapple with the challenges of safeguarding user data while delivering personalized experiences. Versus Systems' integration of AI and cybersecurity positions it to address these dual demands.
Joining Goldner on the podcast were Flavio Maria, general manager for Latin America; Marisol Casariego, head of partnerships for North America; Hans Pasricha, head of products; and David Catzel, chief transformation officer. Their collective insights provided a comprehensive view of Versus Systems' strategy and operations. For investors and industry observers, the podcast offers a glimpse into how Versus Systems plans to differentiate itself in the competitive audience engagement space. The company's platform enables brands, teams, and entertainment partners to create rewarding interactive experiences that transform how they connect with consumers worldwide.
The interview also touched on the broader market context. As live events rebound and digital engagement becomes more sophisticated, solutions like Drinkfinger could play a key role in capturing audience attention. Versus Systems' expansion in Latin America is particularly noteworthy, given the region's growing tech adoption and youthful demographic. The company's AI strategy, meanwhile, aligns with global trends toward automation and data-driven decision-making.
For those interested in learning more, the full press release is available at https://ibn.fm/DN7hu. Additional news and updates about Versus Systems can be found in the company's newsroom at https://ibn.fm/VS. The podcast episode is part of IBN's Stock2Me series, which features interviews with executives from emerging companies. IBN, through its Dynamic Brand Portfolio, provides a range of communications solutions, including InvestorWire for wire distribution and social media distribution to millions of followers. TechMediaWire, a specialized communications platform, is one of 75+ brands within IBN and focuses on pioneering companies driving the future of technology. More information about TechMediaWire's services, including press release enhancement, can be found on its website. As Versus Systems continues to innovate, its efforts in AI and cybersecurity could set new standards for audience engagement, benefiting brands, venues, and consumers alike.
