The collaboration between Vertical IQ, a leader in Industry Intelligence, and Ignite Sales, an award-winning bank sales engagement platform, marks a significant advancement for financial institutions. This partnership allows Vertical IQ's extensive industry and economic content to be dynamically integrated into the Ignite Sales Engagement Platform, simplifying the user experience for business banking sales teams and financial institutions alike.
Vertical IQ was designed by bankers for bankers, offering actionable, convenient, and focused economic and industry insights to aid financial professionals in winning, growing, and retaining business. Its platform now serves a wide range of professionals across various sectors, covering over 97% of the economic revenue in the U.S. and Canada through more than 920 Industry Profiles and 3,400 local economic reports.
Ignite Sales provides banks with intelligent sales engagement solutions, facilitating personalized conversations between bankers and small business customers to uncover unique banking needs. The integration of Vertical IQ's content into the Ignite platform enables frontline bankers to access valuable Industry Intelligence in real-time during customer interactions, enhancing the quality of each conversation and simplifying the user experience.
Paul Hock, VP of Sales and Strategic Partnerships at Vertical IQ, emphasized the partnership's goal to empower bankers with actionable insights precisely when needed, fostering more informed conversations and better outcomes for both the financial institutions and their customers. Ken Patrick, Chief Growth Officer of Ignite Sales, highlighted how this collaboration advances their mission to deliver exceptional, tailored customer experiences by providing immediate access to high-value industry data within their digital engagement service.
This alliance addresses the increasing demand among banks for streamlined processes that save time while delivering personalized, consultative customer experiences. By embedding Vertical IQ content directly into the Ignite platform, bankers can effortlessly access key industry trends, pain points, and financial benchmarks, leading to more knowledgeable bankers and higher business customer satisfaction.
The integration is currently being implemented with joint financial institution clients and is expected to be available to all Ignite Sales users by Q4 of 2025. For more information, visit https://www.verticaliq.com or https://www.ignitesales.com.
