On Veterans Day, General James L. Jones, USMC (Ret.) and Sergeant Major Alford L. McMichael, USMC (Ret.) announced the launch of Veteran Strong, a first-of-its-kind membership organization designed to reward America's Veterans, Service Members, and military families for their service. The organization aims to honor military service with tangible benefits, including building credit, building savings, and providing educational, training, and job placement opportunities to strengthen families' futures.
Veteran Strong plans to harness the collective buying power of a community of 30 million Veterans, Service Members, and their families to deliver exclusive value and meaningful savings. Members will have access to benefits that protect their families and provide personal support through every stage of life. The initiative is guided by a mission to keep Veteran families strong, offering more than just a thank you.
At the heart of Veteran Strong are two founders whose decades of military leadership and shared commitment to the nation's heroes have brought them together again. General Jones is a decorated four-star Marine Corps General whose career spanned more than four decades. A Vietnam Veteran, he served as Commandant of the Marine Corps, Supreme Allied Commander Europe (NATO), Commander U.S. European Command, and National Security Advisor. Sergeant Major McMichael is the 14th Sergeant Major of the Marine Corps and served as the senior enlisted advisor to the Commandant. He later became the first-ever Senior Non-Commissioned Officer for Allied Command Operations at NATO.
The two served together at the highest levels of military leadership. When General Jones was Commandant, McMichael was his top enlisted advisor. Later, at NATO, General Jones personally asked McMichael to postpone his retirement to become the Alliance's first Sergeant Major of NATO's Operational Forces, helping establish NATO's enlisted leadership program. Their decades of brotherhood continue through Veteran Strong.
"As a proud Veteran, I believe we have an obligation to serve those who have served our country long after they leave the uniform behind," said General Jones. "For many Veterans and military families, the transition to civilian life brings a new set of challenges – from building financial security to caring for their families and planning for the future. We want Veteran Strong to be something military families can count on not just today, but as their needs change over time."
Sergeant Major McMichael added, "As an enlisted Marine, I learned that leadership isn't about rank – it's about responsibility. For me, that responsibility has always meant protecting the people I served alongside and making sure they knew someone had their back. That's the commitment we bring to Veteran Strong."
Beginning January 2027, members can access exclusive benefits from partners including Experian, which offers free financial wellness tools to protect and build credit; Siebert Financial, providing free financial education, investment tools, and $0 online trades; ADT, offering free home security equipment; Agero Roadside Assistance, with free roadside assistance and emergency support; NewDay USA, helping with homeownership; Georgia Military College, offering tuition savings and degree programs; and Fox Nation, providing a free year of streaming access. Additional partners will be announced in the coming months.
Membership is only available to Veterans, active-duty Service Members, members of the National Guard and Reserve, and their families. This launch is significant because it provides a structured way to support military families' financial and personal well-being, addressing challenges they face after service. With the backing of respected leaders and a wide range of partners, Veteran Strong could set a new standard for how organizations honor and reward military service. For more information, visit www.VSnation.com beginning November 11.
