Virtuix Inc., the developer of full-body virtual reality systems, is expanding into Europe with the launch of its in-home gaming system Omni One in Germany, the UK, and France. This international expansion follows the company's recent Nasdaq debut and a reported 138% year-over-year revenue increase for the six months ended September 30, 2025.
The European VR gaming market represents a significant opportunity, projected to reach $30.4 billion by 2032 with a compound annual growth rate of 17.7%. Jan Goetgeluk, Chief Executive Officer of Virtuix, stated that Europe has long been one of the most active PC gaming markets globally, making this expansion a natural progression for the company. The launch is supported by an established distribution partnership with Unbound XR, a leading European online retailer of extended reality equipment, which will manage local fulfillment and logistics.
Often described as the "Peloton for Gamers," Omni One is a 360-degree treadmill system designed to provide a fully immersive experience by allowing players to physically walk, run, crouch, and jump within virtual worlds. The system uses a specialized surface and vest-like harness to track real-world movements directly in games, transforming sedentary gaming into physical activity. According to company data, users can burn up to 700 calories per hour, with some customers reporting weight loss exceeding 40 pounds over four months of use.
Technologically, Omni One leverages AI-driven 3D reconstruction techniques like Gaussian splatting to create photorealistic digital environments rapidly. This process, which previously took months, can now generate high-fidelity, navigable 3D worlds from drone or camera footage in mere hours. The product has achieved an average customer rating of 4.8 out of 5 stars in the U.S. and received the Auggie Award for Best VR Interaction Product in 2025.
This expansion is fueled by Virtuix's recent initial public offering and capital raises, including an $11 million investment from Chicago Venture Partners and a $50 million credit facility. The company has stated that proceeds will support Omni One sales and marketing efforts. With current production capacity of 3,000 units monthly, Virtuix estimates potential annual revenue generation of $100 million. European customers can now place orders, with shipments scheduled to begin between April 13 and April 24, 2026.
The importance of this expansion lies in bringing advanced physical gaming technology to a massive, growing market while demonstrating how VR systems can address health concerns associated with sedentary entertainment. By transforming gaming into legitimate exercise, Virtuix is positioning itself at the intersection of entertainment, technology, and wellness industries. The company's rapid post-IPO growth and strategic European entry suggest significant potential to reshape both gaming habits and fitness routines across international markets.
