The latest episode of The Building Texas Show, published May 27, 2026, and hosted by Justin McKenzie, features Waco Surf co-owners David Taylor and Luke Schock on how they turned a struggling Central Texas wave pool into a year-round sold-out destination, and why their next move is Desperado, a 400-acre surf-anchored ranch community. With 99% of surfers at the park having never touched an ocean wave, the conversation reframes Waco as one of the most surprising tourism and real estate stories in Texas.
The episode traces the full arc of the business, from a 2018 pilot of American Wave Machines technology at the original Barefoot Ski Ranch under Stuart Parsons, to Taylor and Schock's 2021 acquisition, to today's expansion plans. Listeners can expect specifics on: How the customer base flipped from 99% professional surfers to 99% Texas families; The Desperado masterplan: a second surf pool, a 13-hole golf course, a hot springs resort, pickleball, and dirt-only roads; and why Waco, sitting between Dallas, Austin, and Houston, is being repositioned as the heart of a new Texas surf culture.
Taylor and Schock explain why they refused to copy the private, gated model used by other surf communities opening worldwide. As Schock puts it on the episode: "It's a community for people that want high access but not high walls. That's because we believe that the magic happens when you're sitting on the beach talking to the guy that, you know, it's his bucket list to come there." Taylor adds that the migration of Waco itself has been just as dramatic, recounting how Tony Hawk quietly shows up at the local skate park at 7 a.m., films himself, and draws 200 people within fifteen minutes.
The pair also dig into Waco history, including the 1952 tornado that derailed the city's run at becoming the financial hub of Texas and pushed that growth toward Fort Worth. They cite the Hippodrome on Austin Avenue, where Frank Sinatra and Dean Martin once performed, as evidence of the city's pre-tornado vibrancy, and point to today's Baylor graduates staying to open restaurants and buy real estate alongside the Magnolia-driven Chip and Joanna Gaines effect. Deposits on Desperado homes, Taylor notes, are overwhelmingly from Texas-based families, with one exception: a Hawaii native whose family lives in New York and wants a centrally located meeting place.
The implications are significant for Texas tourism and real estate. Waco Surf has demonstrated that a wave pool can drive year-round demand, attracting families who have never surfed an ocean wave. The Desperado project aims to create a community that is inclusive rather than exclusive, potentially shifting the model for surf-anchored developments. By positioning Waco as a hub between major metros, the development could further spur economic growth and reshape the region's identity.
