Technology and media company Wire Industries has unveiled a groundbreaking expansion of its FantasyWire platform, introducing the first-ever secondary marketplace for Daily Fantasy Sports (DFS) Pools. This innovative development builds upon the success of their Pickem entries marketplace, which previously won two prestigious awards from the Fantasy Sports and Gaming Association (FSGA).
The new DFS Pools marketplace enables fantasy sports participants to transform their contest entries into tradable assets. Users can now sell a portion or entire fantasy sports entries directly within the RealTime Sports platform, utilizing a sophisticated pricing engine that calculates real-time entry values based on thousands of dynamic simulations.
The platform's unique approach involves continuous algorithmic modeling that assesses an entry's probability of success during live gameplay. By providing users with detailed insights into potential entry performance, WagerWire empowers fantasy sports participants to make more informed trading decisions.
Tim Jensen, COO of RealTime Sports, emphasized the significance of this innovation, noting that the marketplace provides an unprecedented opportunity for users to leverage the real-time value of their fantasy sports entries. The partnership between WagerWire and RealTime Sports, which has been a leader in fantasy sports since 1995, represents a significant advancement in fantasy sports engagement.
The marketplace's pricing mechanism utilizes complex data science techniques, running continuous simulations before and during games to calculate precise entry values. This approach allows users to understand their entry's potential performance and market value dynamically, creating a more interactive and strategic fantasy sports experience.
Wire Media's unique approach to promoting the platform further distinguishes this innovation. Instead of relying on traditional advertising or celebrity endorsements, the company focuses on storytelling that highlights individual user experiences and elevates participants to influencer status.
The platform's success and innovative approach have been recognized by the industry, with WagerWire's CEO Zach Doctor recently elected to the FSGA Board of Directors. Doctor emphasized the company's mission to provide liquidity and value across various gaming assets, positioning this DFS Pools marketplace as a transformative development in fantasy sports.
As the fantasy sports market continues to evolve, WagerWire's new marketplace represents a significant step towards creating more dynamic, user-centric platforms that offer unprecedented flexibility and engagement for participants.
