Waterloo Records has unveiled its newest subsidiary, Waterloo Sound, a state-of-the-art post-production studio set to redefine Austin's creative and musical landscape. Located within the iconic Waterloo Records at 1105 N. Lamar Blvd, Waterloo Sound is designed to cater to the modern creator's needs, offering services ranging from Dolby Atmos music mixing and mastering to vinyl lacquer cutting and mastering. This development not only enhances the city's reputation as a hub for innovation in music and multimedia production but also provides artists and content creators with unparalleled resources to bring their visions to life.
The studio is built on the Nu•Studio System, a modular platform developed by Grammy Award-winning engineer Chad Franscoviak. This system introduces Dolby Atmos and Dolby Vision-calibrated capabilities to Waterloo Sound, making it a pioneering facility for spatial audio production and high-resolution visual playback. The inclusion of a vinyl lacquer cutting lathe further sets Waterloo Sound apart, offering analog vinyl production alongside digital post-production services under one roof.
Emily Gianopoulos, Partner at Waterloo Sound, emphasizes the studio's mission to blend Austin's rich musical heritage with forward-thinking production techniques. "Our goal with Waterloo Sound is to carry that same energy forward and give creators a home for what comes next," Gianopoulos stated. This sentiment is echoed by Franscoviak, who highlights the collaborative spirit behind the studio's creation, marking a significant milestone for both the Nu•Studio System and the Austin creative community.
Waterloo Sound's opening on August 30, 2025, is poised to attract a wide array of talent, from musicians and filmmakers to game developers and podcasters. The studio's comprehensive services, including video post-production with 270° HDR projection, ADR, and voiceover recording, alongside game development support, underscore its commitment to fostering innovation across disciplines. Moreover, the expanded Waterloo Records will offer patrons unique experiences, such as witnessing vinyl production firsthand and enjoying a café-style lounge, further bridging the gap between traditional record stores and modern production studios.
The launch of Waterloo Sound represents a pivotal moment for Waterloo Records and the broader Austin creative scene. By integrating cutting-edge technology with a deep respect for musical tradition, Waterloo Sound is set to become a cornerstone for artists and creators seeking to push the boundaries of their craft. As Trey Watson, Co-Owner of Waterloo Records, aptly puts it, "Waterloo Sound is an asset that is going to elevate the overall allure and attraction of Waterloo Records." This venture not only enriches Austin's cultural fabric but also signals a new era of possibilities for the music and multimedia production industries.
