A new research study spearheaded by MoreBetter and Iconic Tonics seeks to provide unprecedented insights into the potential lifestyle and wellness effects of THC-infused beverages. The study, featuring Love Yer Brain - a brand co-founded by Flaming Lips frontman Wayne Coyne, will track approximately 2,000 consumers over a three-week period to understand how these innovative drinks might influence mood, quality of life, and alcohol consumption patterns.
The research comes at a critical moment in the functional beverage market, where consumers are increasingly seeking alternatives to traditional alcoholic drinks. By collecting real-world data, the study aims to move beyond anecdotal evidence and provide scientifically grounded understanding of how THC-infused beverages interact with consumer experiences.
Participants will document their daily beverage consumption and complete standardized self-assessments, offering researchers comprehensive data on potential lifestyle impacts. Kevin Provost, CEO of MoreBetter, emphasized the study's core objective: to help consumers comprehend how infused beverages might affect their personal well-being.
Evan Eneman, CEO of Iconic Tonics, highlighted the significance of understanding real-world product impacts, noting that Love Yer Brain's unique perspective adds depth to the research. The brand, rooted in creativity and wellness, represents a growing trend of functional beverages that aim to enhance daily experiences.
The study's timing coincides with increased consumer interest in alternative beverages, particularly during social seasons like Mother's Day and Memorial Day. By providing empirical data, researchers hope to advance responsible understanding of THC-infused beverage consumption and its potential benefits.
With consumer wellness and informed choice at its core, this research represents a significant step in understanding the emerging functional beverage landscape, potentially offering valuable insights for consumers, manufacturers, and health researchers alike.
