The Jacques Team at Keller Williams Reserve has received the 2026 ThreeBestRated® Award for real estate excellence in West Palm Beach, marking recognition of nearly two decades building a practice centered on client education and white-glove service rather than transactional volume. This award arrives as Jacques’s team sells approximately 120 homes annually while maintaining over 300 five-star Google reviews – a combination reflecting both production capacity and consistent client satisfaction.
Jacques entered real estate at age 19 through what he characterizes as “pure luck.” While seeking part-time work during college, he walked into a real estate office that suggested obtaining a real estate license instead of traditional employment. He quickly realized that the business is intimidating for buyers or sellers who do not engage in transactions daily. That observation became the foundation for his service philosophy. Rather than positioning himself as a salesperson, he established an educational and advisory role focused on helping clients make informed decisions aligned with their long-term interests.
The Jacques Team’s client process begins with comprehensive education rather than immediate property tours. Buyer consultations cover insurance implications, HOA regulations, property tax trajectories, and market dynamics that affect monthly payments beyond principal and interest. For sellers, initial meetings focus on understanding motivations, property uniqueness, recent sales data, and buyer expectations before discussing pricing strategy. Jacques emphasizes that the first two weeks on the market are more crucial than the next two months, noting that overpricing leads to silence and missed opportunities.
Jacques describes his service philosophy using hospitality industry language, telling his team they want to provide the Ritz Carlton level of service to every single client. Achieving this perception across 120 annual transactions requires systems and team specialization. The Jacques Team has developed processes including weekly client check-ins, buyer education seminars, and comprehensive marketing plans. Jacques states that long gone are the days of just putting a property on the MLS and waiting for it to sell, noting they now have a 20-step marketing plan to ensure they hit every single point. Technology integration – including AI tools – enhances responsiveness without replacing personal interaction. Jacques explains that AI makes them more responsive and believes it will make them better at what they do while maintaining the human personal touch.
Jacques characterizes Florida’s current market as “more of an honest market now” compared to pandemic-era dynamics where buyers chased properties above asking price. He observes that buyers are more cautious, no longer chasing the market, and sellers are watching days on the market closely. He remains bullish on Florida’s long-term opportunity, particularly in West Palm Beach where major business relocations continue driving demand. The ThreeBestRated® Award employs a rigorous 50-point inspection evaluating reputation, history, complaints, ratings, satisfaction, trust, and excellence – a standard Jacques believes validates The Jacques Team’s client-focused approach. He states that their best outcome is seeing clients happy at the end, which brings the team a lot of joy. More information about their services can be found at https://www.kw.com/kw/agent/thejacquesteam.
