Pharos Brands has launched THC-infused beverage kegs statewide in Wisconsin, positioning the state at the forefront of cannabis beverage innovation. Available exclusively in Blood Orange Lime flavor, each keg contains a microdosed hemp-derived THC beverage designed for sessionable enjoyment and social connection. This development represents a major evolution in cannabis beverage distribution from packaged cans to on-premise draft service.
The rollout coincides with strategic moves by Pharos Brands to expand availability nationwide. Participating taverns are encouraged to share photos and details on social media, which is expected to generate significant attention in the infused beverage category and local press coverage throughout Wisconsin. Mary Bernuth, Co-Founder and President of Pharos Brands, emphasized that this initiative is about reshaping social rituals and integrating with Wisconsin's rich tavern culture.
Jerry Zavorka of Badger Cannabis, a subsidiary of Capitol-Husting/Allstate Liquor & Wine Company, highlighted the significance of hemp-derived THC on tap as consumers shift toward alternatives to alcohol. With beer demand declining in recent years, taverns have unused tap lines that can now be utilized for THC beverages, creating new revenue streams. The 5mg dosage offers gentle potency, and the beverage is made with all-natural ingredients without artificial colors, flavors, or preservatives, appealing to health-conscious consumers.
Pioneering establishments leading this initiative include Orsetta in De Pere, Whitetail Inn in St. Germain, and The Phoenix Taproom & Kitchen in Eau Claire. These venues showcase Wisconsin's emergence as one of the first states to legally serve THC beverages on tap, marking a historic moment for both the hospitality and cannabis industries. For more information, visit https://pharosbrands.com.
