WORTHGROUP Architects has announced the appointment of Nicole Scott as Vice President of Tribal Strategy and Business Development. Scott brings over 20 years of experience in strategic growth and partnership building to the firm, which has specialized in gaming, hospitality, and community-focused design for more than 35 years. Her role will focus on expanding WORTHGROUP's long-standing commitment to serving Tribal Nations across North America by building meaningful partnerships and aligning architectural expertise with Tribal economic development goals.
The appointment signals WORTHGROUP's continued dedication to creating design solutions that reflect Tribal identity and priorities while delivering strong financial returns. Scott previously worked at the International Center for Responsible Gaming, where she built high-level relationships with Tribal governments and industry leaders, significantly increasing that organization's visibility and impact. In her new position, she will concentrate on expanding the firm's national Tribal portfolio, supporting master plan, hospitality, and casino developments, and ensuring projects maximize return on investment while honoring culture and community values.
"Nicole brings a rare combination of strategic insight, authenticity, and deep respect for Tribal leadership," said Travis Bryan, AIA, NCARB, Principal and CEO of WORTHGROUP. "Our firm has always been focused on creating design solutions that reflect Tribal identity and priorities while delivering strong returns. Nicole strengthens that mission by ensuring our partnerships are as thoughtful and lasting as the projects we deliver." This strategic hire comes as Tribal Nations increasingly seek architectural partners who understand both cultural significance and economic imperatives in development projects.
Scott expressed enthusiasm for her new role, stating, "I was drawn to WORTHGROUP because they design with purpose. This role is about partnership, trust, and helping Tribal Nations bring ambitious visions to life. I'm excited to work alongside Tribal leaders and the WORTHGROUP team to create spaces that carry meaning and momentum, supporting long-term growth and lasting legacy." Her appointment represents a significant investment in relationship-building at a time when Tribal economic development projects require specialized expertise that balances commercial success with cultural preservation.
WORTHGROUP has completed projects in 36 states and Canada and continues to be a trusted partner for Tribal Nations seeking innovative, high-impact design solutions. The firm specializes in architecture, interior design, and master planning for the gaming, hospitality, and community markets, with a dedication to delivering design rooted in culture and built for growth. More information about the firm's work can be found at https://www.worthgroup.com. Scott's leadership in Tribal strategy comes at a critical juncture as many Tribal communities pursue development projects that simultaneously honor tradition while creating sustainable economic futures.
