The 2026 "Xinjiang, A Land of Wonders" themed exhibition, dedicated to supporting Xinjiang through intangible cultural heritage, officially opened on July 30 in Shihezi City, Xinjiang. Running through August 3, this year's event is the largest edition to date, according to the organizers. The exhibition is designed around the concept of "integration and co-creation," aiming to embody the idea of beauty in diversity and harmony through mutual appreciation.
At the main venue, the Shihezi Convention and Exhibition Center, six themed sections have been established: "Intangible Heritage: Music and Dance," "Intangible Heritage: A Feast of Local Flavors," "Intangible Heritage: Technology and Innovation," "Intangible Heritage: Learning and Transmission," "Intangible Heritage: Cultural and Creative Market," and an interactive exhibition and performances themed "Intangible Heritage in Poetry." These sections provide a wide range of experiences, including performances of Chaoshan Yingge dance and Xinjiang Muqam, heritage food tastings, XR digital experiences, and interactive educational activities. The inclusion of modern technology like XR highlights the innovative approach to preserving and presenting cultural heritage.
At the sub-venue, the Bayi Sugar Factory Cultural and Creative District, seven intangible cultural heritage items, including Nanjing Yunjin brocade and Hainan Li brocade, will be featured on a permanent basis. This move is significant as it shifts the presentation of intangible cultural heritage from short-term exhibitions to sustained transmission, ensuring that these cultural treasures remain accessible and appreciated over time.
The event brings together more than 650 representative intangible cultural heritage items and is expected to attract 200,000 visits. By using intangible cultural heritage as a bridge, the exhibition promotes interaction, exchange, and integration among all ethnic groups. It encourages practitioners to learn from one another and collaborate, thereby injecting new vitality into the safeguarding and transmission of intangible cultural heritage.
The importance of this exhibition lies not only in its scale but also in its potential impact on cultural preservation and ethnic harmony. By showcasing diverse cultural expressions and facilitating dialogue, it contributes to a deeper understanding and appreciation of Xinjiang's rich heritage. The permanent installation of certain heritage items at the sub-venue underscores a commitment to long-term cultural sustainability.
The exhibition is expected to draw large crowds, reflecting a growing interest in intangible cultural heritage. It serves as a platform for cultural exchange and mutual learning, reinforcing the value of preserving traditional practices in a modern context.
