Yocale.ai Inc. (CSE: YAI), an AI-powered operating system for the global beauty and wellness industry, announced the appointment of Marija Radulovic-Nastic, former Chief Technology Officer of Electronic Arts, to its Advisory Board as Data and Intelligence Advisor. The move underscores the company's commitment to integrating advanced artificial intelligence into its platform, aiming to transform how beauty and wellness businesses operate.
Radulovic-Nastic brings more than two decades of experience scaling AI and engineering at Electronic Arts, one of the world's largest interactive entertainment companies. She served as CTO from 2022 to 2025, capping a 21-year career at EA where she led engineering and applied research organizations behind some of the most widely played interactive entertainment experiences. Earlier roles included Senior Vice President of Development Technology and Solutions and Vice President of Central Development Services. She is currently CEO of Adriatic Intelligence Group, advising boards and executive teams on AI strategy and technology governance.
"Marija led large-scale engineering, data, and applied AI capabilities in one of the world’s most demanding consumer technology environments," said Aydin Asli, Chief Executive Officer of Yocale.ai. "EA reaches hundreds of millions of players, with AI threaded through every layer of the experience. That is the operating mindset we want shaping how Yocale.ai turns the underlying Yocale platform's decade of operating foundation into practical intelligence that beauty and wellness businesses feel in their day-to-day. Her involvement raises the bar for what we build next."
The appointment comes as Yocale.ai seeks to leverage AI to automate administrative work, strengthen follow-up and rebooking, and surface insights that improve retention and utilization. The company's platform, built on more than a decade of development through the Yocale platform, has supported thousands of businesses across more than 22 countries. Radulovic-Nastic's expertise is expected to accelerate the development of the intelligence layer that the company believes has been missing in the beauty and wellness industry.
"In beauty and wellness, the craft is the business," said Radulovic-Nastic. "What drew me to Yocale.ai is simple. Yocale builds the business around people. This is one of the largest service economies in the world, built on relationships between operators and the clients they serve, and for years it has been digitized at the surface while the intelligence layer underneath has been missing. Yocale.ai is rebuilding the category around that intelligence, with AI built around the people doing the work so the team stays focused on what they are great at. When you do that well, the platform stops being a tool the operator picks up and starts being the infrastructure the industry runs on. That is the future of applied AI in service industries, and it is the kind of company I want to be helping build."
As Data and Intelligence Advisor, Radulovic-Nastic will work closely with Yocale.ai's executive team on the company's AI and data strategy, applied research priorities, and technology assessment of acquisition opportunities. The company expects to continue expanding its advisory board as part of its growth and technology strategy.
The appointment signals a significant step for Yocale.ai in its mission to become the operating system for beauty and wellness businesses worldwide. By bringing on a leader with deep experience in scaling AI in a consumer technology environment, the company aims to deliver practical intelligence that can help businesses of all sizes—from independent salons to multi-location wellness brands—optimize their operations and grow their revenue. The focus on AI-driven automation and insights could reshape how the industry approaches customer relationships and business efficiency.
For more information about Yocale.ai, visit www.yocale.ai.
