The strategic partnership between Zartico and MMGY Global represents a significant advancement in how tourism organizations measure and optimize their digital marketing investments. This collaboration integrates Zartico's visitor intelligence platform with MMGY Global's marketing expertise to provide clearer insights into return on investment and economic impact driven by digital media campaigns.
At the core of this partnership is a move beyond traditional attribution models to address the complex, multi-channel nature of the modern customer journey. The collaboration acknowledges that visitor paths involve numerous touchpoints from initial advertisement exposure to final conversion and actual in-market visitation. This approach aims to provide tourism marketers with more accurate measurement of what drives actual visitation and spending.
"Data-driven attribution and performance measurement are essential to delivering the most effective campaigns for our clients," said Craig Compagnone, President of MMGY Global. "This partnership represents our focus on evidence-based marketing, empowering our teams with access to additional data such as hotel performance and in-market spend." The executive emphasized that with travel, tourism and hospitality at the heart of MMGY Global's operations, the company remains committed to investing in data that continues to drive the industry forward.
Zartico's technology platform is specifically designed for destination organizations, combining data science with real-world visitor behavior to provide comprehensive insight into the complete visitor journey. By integrating this intelligence into MMGY Global's marketing campaigns, the partnership aims to enhance targeting precision and campaign results. "In the travel and tourism industry, understanding the full visitor journey is extremely important," said Sarah Lehman, CEO of Zartico. "Our mission is to provide DMOs with the insight they need to drive sustainable growth."
The partnership ensures that Zartico's visitor intelligence directly translates into optimized media purchases and measurably superior marketing outcomes for travel brands worldwide. This collaboration comes at a time when tourism organizations face increasing pressure to demonstrate concrete returns on their marketing investments and justify expenditures with data-driven evidence. The integration of sophisticated attribution modeling addresses this need by providing clearer connections between marketing activities and actual visitor behavior.
For more information about Zartico's visitor intelligence platform, visit https://zartico.com. Additional details about MMGY Global's integrated marketing services can be found at https://mmgyglobal.com. The original announcement of this strategic partnership was released through New Media Wire's distribution platform.
