The appointment of Jeff Zwiefel as President and Chief Operating Officer at 10X Health, alongside the expansion of its executive leadership team, represents a strategic move to position the company as a global leader in precision health, human performance, and longevity. This leadership restructuring comes as consumers increasingly seek integrated, personalized health approaches that combine diagnostics, lifestyle, and medical insight into actionable pathways.
Zwiefel brings more than three decades of executive leadership in the health, fitness, and wellness industry, having most recently served as President and COO of Life Time, where he helped scale the company into a multi-billion-dollar healthy lifestyle platform. In his new role, he will focus on accelerating 10X Health's growth strategy, scaling operations, expanding its footprint, and advancing its position in personalized health optimization.
"This is a pivotal moment in the evolution of health and wellness," said Zwiefel. "Consumers are moving away from fragmented solutions and toward integrated, personalized approaches that combine diagnostics, lifestyle, and medical insight into a single, actionable pathway. 10X Health is uniquely positioned to lead in this space, and I'm excited to help scale that vision."
The expanded executive team includes Dr. Kent Bradley as Chief Medical Executive, a physician-executive with C-suite medical leadership across health system, health plan, and retail health sectors. Shivani Kaul joins as Chief Legal Officer with more than 20 years of global experience across healthcare, medical device, and pharmaceutical sectors. Ashish "Ash" Bhuskute serves as Chief Financial Officer with more than 28 years of experience across high-tech, medical device, and manufacturing sectors.
Prasanna Sivakumar assumes the role of Chief Technology Officer with nearly two decades of engineering and platform leadership specializing in scalable, secure, AI-enabled enterprise systems. Will Sliger becomes Chief Marketing Officer with more than 20 years of experience building iconic brands across media, technology, and consumer sectors. Craig Gatzlaff joins as Vice President of Sales with over 25 years of experience driving more than $3.5 billion in sales across health, fitness, SaaS, and cloud infrastructure.
"10X Health is assembling one of the most experienced and dynamic leadership teams in the industry," said Brandon Dawson, Chairman and CEO of Cardone Ventures & 10X Health. "This team, combined with our broader leadership across health and human performance, life sciences, product innovation, operations, and growth, positions us to scale faster, innovate more effectively, and lead the future of personalized health."
The company has built a reputation for its data-driven, individualized approach leveraging advanced diagnostics, biomarker analysis, and targeted protocols. Through Cardone Ventures' strategic investment in REVIV Global - now operating in 47 countries - and its recently announced partnership with M42 in Abu Dhabi to advance precision nutrition and human performance across the Middle East, 10X Health is establishing a global platform for personalized health. More information about the company's approach can be found at https://www.newmediawire.com.
This leadership expansion positions 10X Health as the only company building a fully integrated, global ecosystem for personalized health, longevity, and human optimization. By integrating diagnostics, medical insight, and performance optimization into a unified platform, the company aims to shift healthcare from reactive care to proactive, precision-driven outcomes worldwide. The company will continue to expand its offerings, enhance its clinical and performance capabilities, and pursue strategic partnerships to extend its reach across both consumer and enterprise channels.
