6 Degrees Media, a women-led digital growth firm, has announced the launch of its Dollar4Dollar Equity Access Program, a pioneering initiative designed to bridge the gap for small businesses that have historically lacked access to high-level marketing strategies due to financial constraints. For every dollar a client spends with the firm, 6 Degrees Media will match it with one dollar in professional marketing services for income-eligible founders. This program not only aims to empower small businesses but also contributes to a noble cause, with a portion of the first-year matched service capacity being converted into a $5,000 donation to St. Jude Children's Research Hospital through YouTuber Ryan Trahan's '50 States in 50 Days' fundraiser.
The Dollar4Dollar program operates on a one-to-one match basis, with the firm committing up to $250,000 in matched service capacity annually through 2026. Eligible founders are required to provide documentation demonstrating limited financial resources, ensuring transparency and fairness in the selection process. Selected businesses will benefit from customized strategy development, creative assets, and growth coaching, tailored to their specific needs and goals.
LaNell Angerstein, Founder and CEO of 6 Degrees Media, emphasized the program's dual impact, stating, 'Innovative ideas shouldn't stall because strategic marketing is out of financial reach. Our clients can drive their own results while powering another founder's journey—and now, together, we can help kids fighting cancer through Ryan's inspiring campaign.'
This initiative represents a significant step towards leveling the playing field for small businesses and underscores the importance of corporate social responsibility. By aligning business growth with social impact, 6 Degrees Media sets a precedent for how companies can contribute to economic equity and support vital healthcare research. The program's focus on both immediate business needs and long-term societal benefits makes it a noteworthy development in the digital marketing industry and beyond.
