A2Z Cust2Mate Solutions (NASDAQ: AZ) is working to restore visibility into shopper behavior within physical retail stores through its smart cart technology, addressing what the company describes as a significant blind spot in the industry. According to A2Z Cust2Mate CMO Yaniv Zukerman, retailers have become highly proficient at tracking transactions, pricing, and inventory but have steadily lost visibility into how shoppers actually behave inside the store. Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible.
This disconnect creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations, and trade-offs that shape each shopping trip. Zukerman argues that this lack of in-aisle data represents a critical blind spot for an industry that has otherwise become data-driven in nearly every other aspect of operations. The implications of this data gap are substantial, as retailers continue to make merchandising, layout, and promotional decisions based primarily on aggregated transaction data collected after shoppers have completed their purchases.
Technology offers a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals, and delivering relevant offers during the trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making, and behavior at scale. This visibility enables retailers to design layouts, promotions, and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact.
The company's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity.
For the retail industry, this technology represents a potential paradigm shift in how physical stores understand and respond to customer behavior. The ability to capture real-time data about shopper movements, hesitations, and decision-making processes could fundamentally change store design, product placement, and promotional strategies. Retailers could optimize layouts based on actual traffic patterns, test different merchandising approaches in real-time, and deliver personalized offers at the precise moment when shoppers are considering purchases.
The modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. This approach allows retailers to upgrade existing infrastructure rather than replacing entire cart fleets, potentially accelerating adoption across the industry. The technology bridges online and in-store shopping through interactive technology that guides and informs customers, creating a more integrated retail experience that matches the personalization capabilities of e-commerce platforms.
For more information about the company's approach to retail technology, visit https://ibn.fm/e1wWz. Additional legal information regarding forward-looking statements and investment considerations can be found at http://IBN.fm/Disclaimer. The company's statements involve risks, uncertainties, and other factors that may cause actual results to differ materially from expectations, as detailed in their SEC filings.
