Madame Gabriela Beauty, a clean beauty brand specializing in non-toxic lipstick for women 45 and older, has launched on Nordstrom.com through The Folklore marketplace. The brand's signature collection of hydrating, buildable lipsticks is now available to Nordstrom's customers nationwide. This launch represents a significant milestone for the four-year-old brand, allowing it to maintain direct-to-consumer relationships while gaining access to Nordstrom's platform.
The brand was founded by Gabriela Navejas from a deeply personal mission: creating lipstick safe enough for her mother during breast cancer treatment, yet bold enough to restore confidence. "When my mom was going through cancer treatment, I realized traditional lipsticks were full of ingredients her body didn't need while fighting for her life," said Gabriela, Founder and CEO of Madame Gabriela Beauty. She spent two years developing formulas that are gentle on sensitive, mature lips but don't compromise on color or performance.
What sets Madame Gabriela apart is its clean, non-toxic formulas specifically designed for mature lips. The lipsticks contain zero parabens, lead, hormone disruptors or heavy metals. They are powered by Manuka honey for superior hydration and healing, offering buildable, bold colors from natural flush to sophisticated statement shades. The brand is created specifically for women 45+ who want age-appropriate beauty without compromise.
At the heart of every Madame Gabriela lipstick is premium Manuka honey, nature's most powerful moisturizer. Unlike petroleum-based formulas that sit on the surface, Manuka honey penetrates deeply to hydrate and nourish mature lips without heaviness or stickiness. It soothes sensitivity with natural antibacterial and anti-inflammatory properties, prevents settling into fine lines while providing all-day comfort, and heals and protects with vitamins, minerals, and antioxidants that support lip health. "Manuka honey was a game-changer in our formulation," added Gabriela. "It gives us the hydration and healing properties mature lips need, without any of the toxic ingredients found in traditional lipsticks."
The collection includes five signature shades and a lip conditioner: Sydney (a buildable nude for everyday sophistication), Mexico City (warm red for confident moments), NYC Pink (professional polish with subtle romance), Paris (classic red for timeless elegance), Tulum (perfect rose pink for everyday color), and Saint Tropez (every day lip conditioner). Each shade retails for $38 and is available individually or as part of bundles which includes two shades and a complimentary professional makeup brush.
The partnership with Nordstrom through The Folklore marketplace is particularly significant for the beauty industry as it highlights growing consumer demand for clean, age-specific products. "Nordstrom has always been synonymous with quality and trust," added Gabriela. "Being selected for their platform confirms that our commitment to clean ingredients and age-positive beauty resonates with women who refuse to compromise." Madame Gabriela products are also available at FreePeople.com, Anthrolopogie.com, ModaOperandi.com, TheDetoxMarket.com and MadameGabriela.com.
This launch matters because it addresses a significant gap in the beauty market: safe, effective cosmetics for mature women. With increasing awareness about ingredient safety and growing demand for products tailored to specific age groups, Madame Gabriela's approach represents an important shift toward more inclusive and health-conscious beauty standards. The brand's mission emphasizes that what we put on our bodies matters as much as what we put in them, a principle that resonates with consumers seeking transparency and safety in personal care products.
