A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced its expansion into the toy retail sector with purchase orders totaling 2,000 smart carts from Toys “R” Us Israel and The Red Pirate. The agreements with the two leading Israeli toy retail chains are structured as 60-month contracts with a minimum value of $15 million, excluding potential additional retail media revenues. Deployment of the smart carts is scheduled to begin in the third quarter of 2026.
This expansion represents A2Z Cust2Mate's first entry into a new retail vertical beyond its existing deployments, highlighting the versatility and scalability of its proprietary smart cart platform. The technology enables real-time shopper engagement through interactive screens, delivers personalized promotions and product recommendations directly to customers as they shop, and facilitates in-cart retail media monetization. This creates a new advertising channel within the physical store environment.
The importance of this development lies in its demonstration of how artificial intelligence and connected technology are moving beyond grocery and general merchandise retail into specialized sectors like toys. The company's AI-driven smart carts are designed to transform routine shopping trips into engaging, rewarding experiences by allowing seamless in-cart scanning and payment, which enables shoppers to bypass traditional checkout lines. For retailers, the platform provides actionable insights into customer behavior and campaign performance through a shared advertising revenue model, helping to streamline operations and optimize merchandising strategies.
The financial implications of the $15 million minimum contract value provide revenue visibility for A2Z Cust2Mate through 2031, while the exclusion of additional retail media revenues suggests potential upside beyond the guaranteed minimum. For the retail industry, this expansion signals growing acceptance of smart cart technology as a tool for enhancing customer experience, increasing operational efficiency, and creating new monetization opportunities through in-store media. The technology's modular, all-in-one detachable panels allow retailers to transform existing shopping cart fleets into intelligent platforms without complete fleet replacement.
As brick-and-mortar retailers continue to seek technological solutions that bridge online and in-store shopping experiences, A2Z Cust2Mate's expansion into toy retail demonstrates the broadening applicability of its platform. The company creates innovative solutions for complex challenges that bring innovation, ease, excitement and value to retailers and shoppers, according to its corporate description. The smart carts are equipped with multiple layers of security for accurate recognition and transaction integrity, addressing concerns about in-cart payment systems.
The move into toy retail specifically could have significant implications for how children's products are marketed and sold in physical stores, with interactive technology potentially influencing purchasing decisions through personalized engagement. For investors and industry observers, this expansion provides evidence of demand for smart cart technology across different retail segments and geographic markets. Additional information about the company is available in its newsroom at https://ibn.fm/AZ.
