A2Z Cust2Mate Solutions Corp. has announced its expansion into the toy retail sector with purchase orders totaling 2,000 smart carts from Toys "R" Us Israel and The Red Pirate, two leading Israeli toy retail chains. The agreements span 60 months with a minimum contract value of $15 million, excluding additional retail media revenues, with deployment scheduled to begin in the third quarter of 2026. This marks A2Z Cust2Mate's first entry into a new retail vertical, highlighting the versatility of its smart cart platform.
The importance of this expansion lies in demonstrating how interactive retail technology can transform traditional brick-and-mortar shopping across diverse industries. The smart cart platform enables real-time shopper engagement, personalized promotions, and in-cart retail media monetization while providing retailers and brands with actionable insights into customer behavior and campaign performance under a shared advertising revenue model. For toy retailers specifically, this technology could enhance the shopping experience for families and children while creating new revenue streams through targeted promotions and advertising.
The implications extend beyond the immediate $15 million contract value, as successful implementation in the toy sector could open doors to other retail categories seeking to modernize the in-store experience. The technology's ability to bridge online and in-store shopping through interactive technology that guides and informs customers represents a significant shift in how physical retailers compete with e-commerce platforms. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences by enabling seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
This expansion matters because it represents a validation of smart cart technology's applicability beyond grocery and general merchandise retail, where such systems have primarily been deployed. The toy retail sector presents unique challenges and opportunities for interactive technology, including engaging younger shoppers and managing seasonal demand fluctuations. The enhanced customer experience these carts provide boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, addressing concerns about payment security in family-oriented retail environments.
The modular, all-in-one detachable panels that transform legacy shopping cart fleets into intelligent platforms offer a practical implementation path for retailers seeking to upgrade their infrastructure without complete fleet replacement. For investors and industry observers, this expansion signals A2Z Cust2Mate's growth potential beyond its initial market segments. The company's forward-looking statements acknowledge the risks and uncertainties inherent in such expansion, including factors beyond management's control as detailed in their SEC filings available at http://IBN.fm/Disclaimer. The technology's success in the Israeli market could serve as a proving ground for broader international adoption in toy retail and related sectors.
