A2Z Cust2Mate Solutions Corp. has announced the appointments of Kirk Morrison as Head of Sales for the Americas and Rodolphe d'Avezac as Head of Sales for Europe, marking a significant step in strengthening the company's international commercial strategy. Both executives bring over twenty years of experience in retail, SaaS, and AI-powered technology markets to their new roles at the smart retail technology leader.
The appointments come as the company scales its Smart Cart platform globally. Morrison and d'Avezac will lead regional sales organizations focused on accelerating adoption of Cust2Mate's technology, expanding retail and consumer packaged goods partnerships, and supporting the company's connected-store and retail media monetization strategy. This strategic move precedes the company's planned presence at NRF 2026, one of the retail industry's premier events.
The importance of these appointments extends beyond organizational structure, reflecting the growing competition in the retail technology sector where companies are racing to modernize brick-and-mortar experiences. A2Z Cust2Mate's flagship smart cart solutions represent a transformative approach to physical retail, bridging online and in-store shopping through interactive technology that guides and informs customers. These AI-driven carts personalize shopping journeys, enable seamless in-cart scanning and payment, and deliver real-time customized offers while allowing shoppers to bypass traditional checkout lines.
For retailers, the technology offers operational advantages through data-driven insights that can streamline operations and optimize merchandising. The carts feature multiple layers of security for accurate recognition and transaction integrity, addressing concerns about theft and payment accuracy that have historically challenged similar technologies. The company's modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms, potentially reducing implementation costs for retailers considering adoption.
The expansion of sales leadership signals A2Z Cust2Mate's commitment to capturing market share in key regions as retail continues its digital transformation. The appointments of seasoned executives with decades of combined experience suggests the company is positioning itself for accelerated growth in competitive markets. Industry observers will be watching how these leadership changes impact the company's performance ahead of NRF 2026, where the company is expected to showcase its latest innovations.
Forward-looking statements in the company's announcements, available through sources including the InvestorBrandNetwork, indicate the appointments are part of broader strategic initiatives. These statements involve risks and uncertainties that could affect actual results, as detailed in the company's SEC filings and disclaimers available at http://IBN.fm/Disclaimer. The retail technology sector continues to evolve rapidly, with consumer expectations driving innovation in physical shopping experiences.
