A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has appointed Kirk Morrison as Head of Sales – Americas and Rodolphe d’Avezac as Head of Sales – Europe, strengthening the company’s international commercial strategy as it scales its Smart Cart platform. Both executives bring more than two decades of experience across retail, SaaS, and AI-powered technology markets, positioning the company for accelerated growth in key global regions.
The appointments come ahead of the company’s planned presence at NRF 2026, where A2Z Cust2Mate is expected to showcase its innovative retail technology solutions. Morrison and d’Avezac will lead regional sales organizations focused on accelerating adoption of the Smart Cart platform, expanding retail and consumer packaged goods partnerships, and supporting the company’s connected-store and retail media monetization strategy.
A2Z Cust2Mate creates innovative solutions that bring innovation, ease, excitement and value to retailers and shoppers through its flagship smart cart technology. The company’s AI-driven smart carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences by enabling seamless in-cart scanning and payment. This technology allows shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations directly through the cart interface.
The enhanced customer experience provided by these smart carts boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts feature multiple layers of security for accurate recognition and transaction integrity, and their modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms that deliver a range of benefits to both retailers and consumers.
This strategic expansion of sales leadership is significant for the retail technology industry as brick-and-mortar retailers increasingly seek solutions to bridge online and in-store shopping experiences. The appointments signal A2Z Cust2Mate’s commitment to scaling its technology globally at a time when retailers are investing in digital transformation to compete with e-commerce platforms. The company’s technology represents a substantial advancement in how physical retail spaces can leverage artificial intelligence and interactive technology to enhance the shopping experience while generating valuable operational data.
For investors and industry observers, the latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/AZ. The broader implications of these appointments extend to the future of retail, where technologies like A2Z Cust2Mate’s smart carts could fundamentally change how consumers interact with physical stores and how retailers monetize in-store experiences through targeted advertising and data analytics.
