Nutritional Products International has announced a significant expansion of its proprietary Evolution of Distribution® platform, transforming it into a complete end-to-end global market entry solution for health and wellness brands entering the United States. This development represents a substantial shift in how international companies can approach the complex U.S. marketplace, addressing multiple pain points through a single integrated program.
The expanded platform now includes enhanced global logistics and freight-forwarding capabilities, enabling brands to move products from virtually any origin worldwide directly to the Port of Miami and onward to NPI's U.S. warehouse network. This integrated approach allows NPI to manage the entire market-entry process for international brands, from overseas pickup and international transport to U.S. port handling, customs coordination, warehousing, sales, marketing, retail placement, and e-commerce execution.
"Our Evolution of Distribution® was always about removing friction for brands entering the U.S. market," said Mitch Gould, founder and CEO of Nutritional Products International. "Now, we've gone even further—eliminating logistical complexity at the global level and offering a true cradle-to-commerce solution. Brands can now focus on innovation and growth while we handle everything else."
The expanded platform supports multiple transportation modes including ocean, air, rail, and intermodal freight, with full visibility throughout transit. NPI can now coordinate international shipments from virtually anywhere in the world to the United States, streamline port arrival in Miami, and move products directly into NPI-managed warehouse facilities. The enhanced system also supports specialized handling requirements, including fragile goods, regulated products, and complex shipping needs—ensuring that international brands enter the U.S. market efficiently, compliantly, and without costly delays.
To accommodate growing demand, the company has added additional warehouse capacity, strengthening its ability to scale with clients as demand accelerates. This expansion positions NPI to support increased volume across Amazon, direct-to-consumer, specialty retail, mass market, and club channels as the company prepares for a robust 2026.
NPI's Evolution of Distribution® platform is designed to solve the most common challenges faced by international brands entering the U.S., including fragmented logistics, disconnected vendors, regulatory confusion, and lack of domestic market expertise. Key benefits include end-to-end global market entry management, centralized execution under one partner, U.S. sales representation and retail introductions, integrated marketing and e-commerce strategy, and operational scalability supported by expanded warehouse capacity.
By integrating global logistics, warehousing, U.S. sales representation, retail introductions, marketing strategy, and e-commerce execution under one roof, NPI delivers a streamlined path to market that dramatically reduces risk and accelerates success. "We're not just expanding services—we're expanding certainty for brands," Gould added. "When a company partners with NPI, they're not hiring a vendor. They're gaining an experienced U.S. market operator who takes full accountability for outcomes."
With expanded infrastructure, enhanced global logistics capabilities, and growing warehouse capacity, NPI is entering 2026 positioned to meet rising demand from international brands seeking a trusted, turnkey partner for U.S. expansion. This development matters because it addresses significant barriers to entry for international health and wellness companies, potentially increasing competition and product diversity in the U.S. market while providing more efficient pathways for global brands to reach American consumers.
