Activate Games Inc., the pioneering entity behind the world's first active gaming experience, has announced the grand opening of its Cambridge, Ontario location on July 14, 2024. This new venue marks the fifth Activate site in Ontario and underscores the company's status as the fastest-growing entertainment concept globally.
Activate Games ingeniously merges physical activity with gaming, offering a unique experience that has captured the interest of thrill-seekers and families alike. The company boasts 14 locations in Canada and 12 in the United States, with ambitious plans to expand into the UK, Ireland, and Dubai.
The rapid expansion of Activate is a testament to the universal appeal of its unique concept and the company's dedication to redefining the entertainment landscape. For co-founders Adam and Megan Schmidt, the Cambridge location is particularly meaningful as it represents a return to the community that inspired their entrepreneurial journey.
"Expanding into Cambridge is a strategic milestone for Activate Games, reflecting our commitment to growth and innovation in the entertainment industry," stated Adam Schmidt, CEO of Activate Games Inc. "This expansion allows us to reach more communities, create new jobs, and further solidify our presence as a leader in active gaming. We are excited to bring our unique, engaging experiences to even more people and continue driving the future of entertainment."
Megan Schmidt, Co-Founder of Activate Games Inc., added, "Having Activate in the Waterloo Region is a dream come true for us. This opening is more than just an expansion; it's a heartfelt return to our hometown, giving us the ability to allow our family and friends the opportunity to experience Activate."
Activate Games continues to set new benchmarks in the entertainment industry, offering an exhilarating experience that promotes physical activity and community engagement. As the company grows, it remains committed to providing unforgettable experiences for players of all ages, encouraging them to explore, compete, and thrive in an active gaming world.
The Cambridge location offers 11,258 square feet of gaming space, featuring 11 different game rooms with each game lasting between 1-3 minutes. The full gaming experience typically spans 75 minutes. Located at 42 Pinebush Rd, Cambridge, ON N1R 8K5, the venue is conveniently accessible from the ON-401, exit 282 Hespeler Rd/Waterloo Regional Rd 24 in Cambridge. Participants are required to complete a waiver in advance and are advised to wear activewear and indoor runners. The facility welcomes individuals aged 4 and older, and operates from 9:30 AM to 10:00 PM Monday through Thursday, with extended hours on weekends.
For those eager to get a preview of Activate's dynamic gaming experience and stay updated on the Cambridge grand opening, more information is available here. Additionally, joining the Inner Circle provides early access to new locations, behind-the-scenes content, and special deals.
Activate Games Inc.'s continued growth and innovation signal a significant shift in the entertainment industry, blending physical activity with engaging gaming experiences. This expansion not only brings a unique form of entertainment to Cambridge but also contributes to the local economy by creating new jobs and fostering community engagement.
