AdvantaPure, a division of NewAge Industries, Inc., announced the launch of EcoFlex, a new sustainable thermoplastic elastomer tubing designed to support more environmentally responsible manufacturing in biopharmaceutical and pharmaceutical applications. The formal industry introduction will take place on February 25, 2026, in Raleigh, North Carolina, in conjunction with AdvantaPure's regional industry partner and distributor, Carolina Components Group, at the International Society of Pharmaceutical Engineering's Carolina–South Atlantic Chapter event.
EcoFlex utilizes a bio-based oil in place of traditional fossil-based oil at the start of the polymer manufacturing process, resulting in a base material that delivers an approximate 25% reduction in product carbon footprint versus a traditionally manufactured TPE. The tubing is sealable and weldable, and available across a broad range of configurations, including single-use systems and additional custom designs. A robust, comprehensive validation package is available for all EcoFlex product offerings to meet the stringent requirements of regulated biopharmaceutical and pharmaceutical environments.
This development matters because the pharmaceutical and biopharmaceutical industries face increasing pressure to reduce their environmental impact while maintaining strict quality and safety standards. The introduction of EcoFlex represents a tangible step toward more sustainable manufacturing practices in sectors that traditionally rely heavily on single-use plastics and energy-intensive processes. The approximate 25% reduction in carbon footprint addresses growing regulatory and consumer demands for greener supply chains.
"We take great pride in unveiling EcoFlex, the very first inherently sustainable product in our new AdvantaBio portfolio of environmentally conscious single-use components and assemblies," said Mary Marcus, CEO of AdvantaPure. "Working alongside Carolina Components Group to bring this groundbreaking technology to the global marketplace reflects our unwavering commitment to making a meaningful and positive impact on our industry and the world."
For pharmaceutical manufacturers, the availability of validated sustainable materials like EcoFlex could help meet corporate sustainability goals while maintaining compliance with regulatory requirements. The product's compatibility with existing manufacturing processes means companies can adopt more sustainable practices without significant operational disruption. This advancement may also influence industry standards and encourage further innovation in sustainable materials for critical applications.
"Sustainability is a top priority at Carolina Components Group, and we are investing significantly to expand a global portfolio of sustainable bioprocessing solutions," said John Cooling, CEO of Carolina Components Group. "EcoFlex is the first product within our ecobio platform, and partnering with AdvantaPure on this launch is a natural extension of our shared commitment to innovation, sustainability, and single-use materials expertise."
The broader implications extend beyond immediate environmental benefits. As more pharmaceutical companies adopt sustainable materials like EcoFlex, the cumulative reduction in carbon emissions could be substantial given the global scale of pharmaceutical manufacturing. This development also demonstrates how traditional industries can innovate to address environmental challenges while maintaining product performance and safety standards. The collaboration between AdvantaPure and Carolina Components Group suggests a growing trend toward partnerships focused on sustainable solutions in specialized industrial sectors.
NewAge Industries, Inc., the parent company of AdvantaPure, is an ISO-9001 certified, 100% employee-owned corporation that has earned a Platinum EcoVadis Sustainability Rating and is also a Certified B Corporation. The company administers the activities of their AdvantaPure, AdvantaFlex, AdvantaSil, AdvantaBio and BioClosure container closure systems, and other lines from their corporate headquarters in Southampton, Pennsylvania; Warrington, Pennsylvania; and Coevorden, Netherlands. More information about their sustainability initiatives can be found at https://www.newageindustries.com/sustainability.asp.
