Custify, a leading customer success platform for SaaS companies, has announced three new native integrations with Google Sheets, Databricks and Gong AI that expand the capabilities of its customer success platform. These integrations are designed to help teams centralize customer data, improve analytics capabilities and enhance revenue intelligence without requiring technical expertise or forcing workflow changes.
The company, recognized as a leader in customer success software by G2, says the integrations expand its ability to centralize customer data and improve revenue intelligence. According to CEO Philipp Wolf, the approach supports teams as they modernize their workflows rather than forcing immediate, comprehensive changes. "Many teams still rely on spreadsheets, and our goal is to support them as they modernize their workflows," Wolf said. "We believe in improving the process rather than forcing teams to change everything at once."
The Google Sheets integration represents a significant accessibility improvement for customer success managers who regularly work with spreadsheet data. Enabled through an extension on the Google Workspace Marketplace, the integration allows CSMs to fetch company and people data directly into any spreadsheet using simple built-in formulas without requiring API knowledge or development expertise. One user, Vicky K., noted that "the Custify integration makes it incredibly easy to pull customer data directly into Google Sheets" for building custom reports and dashboards without manual exports.
For teams working with more complex data infrastructure, the Databricks integration enables CSMs to query their SQL warehouses and sync structured data directly into their customer success platform using secure token authentication. This connection allows for more sophisticated data analysis within the Custify environment while maintaining security protocols.
The Gong AI integration brings call intelligence directly into customer records, enabling any meeting documented in Custify to be automatically enriched through Gong AI insights. This connection between call data and customer records provides teams with more comprehensive context about customer interactions and sentiment.
These integrations matter because they address a critical challenge in customer success operations: data fragmentation across multiple systems. By creating native connections between commonly used tools, Custify reduces the manual work required to compile customer information and enables more informed decision-making. The platform serves B2B SaaS companies by helping teams centralize customer information, automate workflows, monitor health scores and improve customer retention and expansion. More information about the company is available at https://www.custify.com.
The impact of these integrations extends beyond individual customer success teams to affect how SaaS companies manage customer relationships and revenue growth. By lowering the technical barrier to data integration, more team members can access and work with customer information, potentially leading to faster identification of at-risk accounts, more personalized customer engagement and improved retention metrics. The approach of integrating with existing workflows rather than replacing them acknowledges the reality of how many teams operate while providing a path toward more sophisticated data practices.
