The partnership between Alan Ram Proactive Training Solutions and Covideo marks the launch of the 5th Annual Sales Video Contest, a significant event for automotive sales professionals. This contest not only offers up to $5,000 in cash and prizes but also underscores the critical role of video messaging in transforming automotive sales strategies. With Covideo's expertise in video communication, the contest is set to elevate the way sales professionals engage with digital-first customers.
Video messaging has proven to be a game-changer in the automotive sales industry, with statistics showing a 5X increase in engagement compared to traditional text-based outreach. The contest encourages participants to leverage this powerful tool to convert internet leads into in-store visits, a strategy that has been shown to boost appointment show rates by 30–50%. This initiative is not just about winning prizes; it's about mastering a skill that is becoming indispensable in the digital age.
Open to all automotive sales professionals, the contest requires participants to submit a personalized video designed to attract online leads to the showroom. The judging criteria focus on message strategy, execution, energy, authenticity, and the reusability of the video. Winners will not only receive cash prizes but also gain recognition from top trainers and video experts, along with opportunities to be featured on various platforms.
The contest, running from July 15 to August 15, 2025, is more than a competition; it's a platform for sales professionals to develop and showcase their video messaging skills. As Susan from Alan Ram Proactive Training Solutions puts it, the contest celebrates craft, creativity, and communication that converts. With the support of Covideo, participants have the chance to redefine the future of automotive sales through innovative video messaging techniques.
