Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge located steps from the Moscone Center, and a featured fireside chat with CEO Patrick Morrissey scheduled for September 16, 2026. The move highlights a critical challenge facing enterprise sales organizations as they pour resources into AI adoption but struggle to translate that investment into measurable revenue outcomes.
The Altify Agentforce Lounge will run September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, just steps from the Moscone Center. The private, invitation-only venue is designed for senior sales leaders seeking a quieter setting to recharge between conference sessions, explore Altify’s AI capabilities, and connect with peers working through similar challenges. The Altify executive team will be present throughout the event, including Patrick Morrissey, Chief Executive Officer; Toby Hottovy, Chief Technology Officer; Skeet Alderson, Chief Sales Officer; Bob Slaby, Chief Customer Officer; and other senior leaders. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
On September 16 at 10am, Altify will host a fireside chat at the Agentforce Lounge featuring Patrick Morrissey, CEO, joined by guest enterprise sales leaders. The discussion will examine the decisions that separate enterprise sales organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests, and enterprise sales leaders attending Dreamforce may reserve a seat here; space is very limited.
“Dreamforce brings together the world’s most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers,” said Nigel Cullington, CMO, Altify.
Patrick Morrissey, CEO, added: “AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it.”
Altify’s MaxAI provides enterprise sales teams with an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. MaxAI is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event.
The announcement matters because it directly addresses a growing pain point: despite heavy AI investment, many enterprise sales teams see little improvement in win rates or forecast reliability. By showcasing MaxAI natively inside Salesforce and offering a candid forum on AI execution, Altify aims to help sales leaders close the gap between AI pilots and actual revenue results. Enterprise sales leaders attending Dreamforce can also book dedicated time with the Altify executive team here. Altify’s customers include AWS, GE Healthcare, and T-Mobile.
