American Century Investments®, the long-standing title sponsor of the American Century Championship, has announced the addition of a new 'Beat the Bot' charity challenge to its roster of philanthropic activities. This initiative will benefit the Stowers Institute for Medical Research, a globally renowned biomedical research organization dedicated to combating life-threatening diseases. The 'Beat the Bot' challenge will occur during the scramble practice round on July 11, where golfers can compete against a robot in a tee shot challenge. Each successful attempt to outdrive the bot will result in a $500 donation from American Century to the Stowers Institute, with a maximum potential donation of $25,000. Alternatively, participants can opt to play the robot's ball and make a direct donation to the institute.
Since 1990, the American Century Championship has raised nearly $8 million for various local and national nonprofits. This year's tournament will also benefit the Eat.Learn.Play. Foundation, established by Stephen and Ayesha Curry to support children's access to nutritious meals, quality reading resources, and opportunities for physical activity. The 'Beat the Bot' contest not only highlights American Century's commitment to medical research but also brings an innovative twist to the traditional charity golf tournament format.
Erik Schneberger, Chief Marketing Officer of American Century, emphasized the company's dual focus on investment and philanthropy: 'We are a top global money manager that directs over 40% of our profits each year to medical research. Our 'Beat the Bot' contest is just one way we are bringing this spirit to life throughout the tournament.'
The tournament will also see the return of the popular American Century Championship Fantasy Golf Contest, allowing fans to build their own teams at www.accfantasygolf.com. Participants stand a chance to win one of four trips for two to next year's tournament and $10,000 for a charity of their choice. The contest is open until July 11 at midnight, PDT, and features over 80 sports legends and celebrities, including newcomers Jason Kelce and his brother Travis Kelce. Other notable participants include Charles Barkley, Tony Romo, Josh Allen, and entertainers like Colin Jost and Ray Romano.
Fans can follow the tournament action live on Peacock from July 14-16 and NBC from July 15-16, with an encore presentation on the Golf Channel. The event promises not only exciting golf but also significant contributions to charitable causes, reinforcing the community and philanthropic spirit that has characterized the American Century Championship for over two decades.
